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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

1,682 miles in a 2014 Audi A8 L TDI - Part 2

Interruptions like the Canadian Grand Prix, Le Mans, Pikes Peak, that ridiculous Porsche 911 GT3 and the really good, really outrageous Jeep Cherokee, are among the distractions that delayed the conclusion of this tale. If you'll remember, in Part 1 we started off in a parking lot in Sebring with an Audi A8, headed anywhere that would empty our tank, and after five days in Miami and Ft. Lauderdale and Pompano Beach we bolted in the middle of the night for a breakfast date at an IHOP a couple hundred miles away.
We last left proceedings at a Chevron pump beside the West Florida Turnpike, somewhere around midnight in the humid wilds, having done 660 miles and spent $89.40 to put 20.992 gallons in the great white whale. We had done average speed of 31 miles per hour at an average rate of 27.5 miles per gallon. Those kinds of numbers, as we demonstrated, are good enough to put you in the fuel economy orbit of the Toyota Corolla - to be precise, it only cost $6.40 more to cover that 660 miles in the A8 TDI than it would in the Japanese compact. That led us to conclude that there were just a couple of Starbucks Venti lattes between the A8 and the Corolla, assuming we conveniently ignore the two cars' purchase prices. Turns out we were wrong: it didn't take long for a commenter named "mike" to set us straight when he wrote, "It's clear you weren't lying about not frequenting Starbucks...no way could you get two venti lattes for $6.40." Mike, we salute you - our ignorance of terrible coffee has served the higher purpose of emphasizing the strong case made by the diesel Audi.
But that A8... well, the wheels were still on the damn thing and we had to drive them off. That meant five more days of pilot duty to get us from wherever the hell we were to Wildwood and Daytona Beach, FL, then Brunswick, Macon and Atlanta, GA, then Birmingham, AL, and back to Atlanta.

Audi will build E-Tron Quattro in Brussels in 2018

Audi will begin assembly of the production version of the E-Tron Quattro concept crossover in Brussels, Belgium, in 2018, and the company will also build the vehicle's batteries there. Introducing its first electric CUV will be an early step in the German automaker's goal for 20 to 25 percent of US deliveries to be EVs by 2025. The E-Tron Quattro concept previewed the electric crossover's angular styling at the 2015 Frankfurt Show, and Audi was clear that production would start in early 2018. The vehicle should have ample get-up from three electric motors – one in front and two at the back – for a total output of 429 horsepower but brief jolts up to 496 hp. Audi also claimed that the 95-kWh battery could offer over 311 miles of range on the European cycle. The company already signed a deal to use battery cells from LG Chem and Samsung SDI on the final model. Some rumors suggest Audi might call the production version the Q6. The company supports that possibility in its press release by saying: "The sporty SUV will fit between the Audi Q7 and the Audi Q5 in the product portfolio." However, Audi of America president Scott Keogh hinted to Autoblog before the LA Auto Show that it could carry a different name. Audi's development of the E-Tron Quattro is an example of Volkswagen Group's strategy to take EVs more seriously. For example, improved batteries will soon boost the e-Golf's range. Further in the future, Porsche will launch a production version of its Mission E electric sedan around 2020, and VW will reportedly make an electric Phaeton at some point next decade. Related Video: AUDI PRODUCTION NETWORK: READY FOR ELECTRIC MOBILITY Premium manufacturer to produce large series of electric cars in Brussels as of 2018 New models for Martorell (Spain) and Gyor (Hungary) Audi CEO Rupert Stadler: "We are increasing our efficiency and bundling key competencies" January 20, 2016 | Ingolstadt/Brussels/Gyor/Martorell -- Audi is preparing its international production network for the mobility of the future. Large-series production of the first purely electric-driven SUV from Audi will begin at the site in Brussels in 2018. The plant will also produce its own batteries. The company will transfer production of the Audi A1 from Belgium to Martorell in Spain. The Audi Q3, which is currently produced in Spain, will be built in Gyor (Hungary) in the future. The model rotation will benefit all the sites of Audi's global production network.