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Audi introduces leaner, fitter second-generation Q7

After a long run on the market, Audi has finally signaled the end of the first-generation Q7 with the introduction of the long-awaited second-gen version of the brand's first crossover. The 2016 Q7 is a far lighter machine than the vehicle it replaces, thanks to ample use of hot-shaped steel and aluminum. Beyond that, the Volkswagen Group's MLB platform will allow the fullsize Audi to accommodate a range of engines, including more potent versions of the US market's 3.0-liter, supercharged V6 and 3.0-liter TDI. On top of that, the next-gen Q7 will also be available as a diesel plug-in hybrid, complete with a version of the brand's Quattro all-wheel-drive system. The Q7's new design, meanwhile, gives the car an almost wagon-like appearance and profile. The "Singleframe" grille is wrapped in an aluminum-looking surround, not unlike Audi's smaller RS Q3. Audi's cleanly styled headlights flank it, while the large taillights aren't as aggressively angled as Audi's other crossovers. The cabin is lavish, featuring a typically stylish design with plenty of tech. A 12.3-inch TFT display takes the place of a conventional instrument cluster, while the center stack is crowned by its very own display. Even the HVAC display controls are handsome. You can see exactly what we mean in our gallery of live images of the new Q7, straight from the floor of the 2015 Detroit Auto Show.

Get lost in Evo's sublime 2013 Car of the Year testing

Every year Evo stages its Car of the Year test, bringing the best performance cars in the world to one location for an epic shootout. This year the magazine pitted eight CotY finalists against each other on Route Napoleon in Southern France - Evo claims it's the "best road in the world" - and then proceeded to nitpick the smallest of faults on each car until the winner could be named. You see, this year's lineup of machines was just so good that only one car obviously wasn't CotY material from the get-go. Can you guess which one judging from the list below?
- Aston Martin V12 Vantage S
- Audi R8 V10 Plus

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.