Auto blog

Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

EPA discovers defeat device in more VW TDI engines

In a sternly worded letter, the United States Environmental Protection Agency has issued a new set of allegations against Volkswagen claiming that so-called emissions defeat software has been found in the company's 3.0-liter TDI V6 diesel engines. This is a completely different engine than the 2.0 TDI that has already been identified as an emissions cheater. In addition to VW, the EPA has included Audi and Porsche in this notification, as the non-compliant engine has been used in vehicles from all three manufacturers from model years 2014 through 2016. The EPA claims that cars equipped with the 3.0 TDI engine know when they are being tested for emissions, and their on-board computers switch into a mode designed to pass the stringent requirements in the United States for diesel exhaust. Vehicles sold in the United States with this engine include the 2014 VW Touareg, 2015 Porsche Cayenne, and 2016 Audi A6, A7, A8L and Q5. The EPA says there are 10,000 vehicles currently on the road with this second defeat device, along with an unknown number of 2016 models either on dealer lots or in the driveways of consumers. According to the EPA, VW's 3.0-liter TDI, like the 2.0 TDI that was found to circumvent US regulations, has code in its computer specifically written to intentionally put the vehicle's engine into a mode that allows it to meet exhaust requirements. When the vehicle is unhooked from testing equipment, it will go back into a mode that emits nine-times higher nitrogen oxide emissions than is allowable under US law. "VW has once again failed its obligation to comply with the law that protects clean air for all Americans," said Cynthia Giles, Assistant Administrator for the Office for EPA's Enforcement and Compliance Assurance. "All companies should be playing by the same rules. EPA, with our state, and federal partners, will continue to investigate these serious matters, to secure the benefits of the Clean Air Act, ensure a level playing field for responsible businesses, and to ensure consumers get the environmental performance they expect." Richard Corey, Executive Officer of the California Air Resources Board, said in a statement, "Today we are requiring VW Group to address these issues. This is a very serious public health matter. ARB and EPA will continue to conduct a rigorous investigation that includes testing more vehicles until all of the facts are out in the open." This story will be updated as new information becomes available.

2016 Audi A4 is larger, lighter [w/video]

The 2016 Audi A4 arrives with a bang, but no surprises. We say that because the formula for creating the new A4 is one we know all too well. Make it larger, add a bunch of content, reduce weight, and improve both power and efficiency. It's a recipe for success, and this fifth-generation A4 looks to be a solid contender against its chief rivals, the BMW 3 Series and Mercedes-Benz C-Class. The shape hasn't changed; it's immediately recognizable as an A4. Instead, this new model updates that familiar design with sharper lines, similar to what we've seen on the new Q7, or even the R8. The big story here is that the 2016 A4 is up to 264 pounds lighter than its predecessor, depending on trim and engine. Additionally, the A4 is the most aerodynamic car in its class, boasting a drag coefficient of just 0.23. A fresh, modern cabin lies within that lighter shell – one that looks decidedly more upscale than the last A4. Many elements are reminiscent of the Audi Prologue concept that we first saw (and drove) in Los Angeles last year – specifically, the steering wheel, and the new MMI controls. In fact, Audi has positioned its infotainment controls closer to the center console – in front of the gear selector. This reminds us of the current A8, where Audi specifically designed its shifter to act as a sort of wrist rest. You can rest your arm on the gear lever and still access all of the MMI functionality. Speaking of which, that's the latest generation of Audi's MMI interface, packing navigation, touch capability, LTE connectivity, and WiFi in the 8.3-inch color display. Audi isn't saying which engines will come to the United States right now, but when the new A4 launches, it'll be offered with three gasoline and four diesel engines in Europe. Our best guess is that the US-spec car will come with the latest 2.0-liter TSFI turbocharged inline-four with 272 horsepower, as well as Audi's tried-and-true 2.0-liter TDI diesel four. Front- and all-wheel drive will be available, and for the first time, two-wheel-drive models will get a proper dual-clutch transmission – no more CVT. There's a whole lot more to lean about the A4 in the press release, posted after the reveal video. You can also see the 2016 A4 in sedan and Avant forms in the galleries above and below – it's unclear if the wagon will make its way to the US. The A4 Avant has been sold here before, but currently, Audi only offers that more functional bodystyle in Allroad spec.