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2017 Audi A5 First Drive

It might not look it, but behind the 2017 Audi A5's evolutionary styling update there's a new platform and a host of mechanical and technological upgrades that make it the most advanced offering in its class. We got to sample the new A5 on the windy roads outside of Porto, Portugal, which gave us an in-depth look at the car underneath the unremarkable exterior. The A5 may no longer be the haute couture choice in this segment Í­– that title goes to the Mercedes-Benz C-Class Coupe – but there isn't a bad line on the new car, and it's more creased and toned than before. Given the bulging hood and chunky C-pillar, we'd say its gym membership is paying off. This might look more like a mid-cycle update, but what's underneath is new: a scalable architecture known internally at VW Group as MLB Evo, an optional seven-speed dual-clutch gearbox, and the third-generation EA888 2.0-liter, four-cylinder turbocharged gasoline engine. This engine debuted in the A6 and is rated at 252 horsepower and 273 pound-feet of torque. That's a healthy 32 hp and 15 lb-ft more than the 2016 A5's 2.0-liter offered, and it showed on our spirited drive through Portugal's grape-growing region. A handful of A5s will leave the factory with six-speed manuals, but most buyers will find a new seven-speed dual-clutch transmission in place of last year's eight-speed conventional automatic. Audi worked hard to improve initial throttle response to eliminate the clunkiness endemic to torque-converter-free transmissions. In urban slogging, the gearbox does a very convincing impression of a traditional automatic. In sport mode, the transmission livens up and delivers the rapid-fire shifts we expect from this type of gearbox. We did not have the opportunity to sample the stick. Our test car had Audi's Euro-spec version of this engine, which utilizes both direct and port fuel injection. American models will forgo the latter. Brisk acceleration is matched by a subtle growl piped in from under the hood at higher rpm – about the only noise you'll hear. The A5 is astonishingly quiet. In fact, it was that quietness that encouraged us to leave the coupe in the Drive Select's comfort setting for much of our drive. Drive Select tweaks the car's steering, throttle response, and, on cars so equipped, the optional adaptive suspension. Truth be told, Comfort rides a little too plush and Dynamic a little too firm.

Audi replaces Mercedes as official vehicle supplier to the IOC

The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
In case you're remembering all the stories about BMW and the London Olympics last summer and wondering where Mercedes-Benz was in all of that, the answer lies in the numerous mouths at the Olympic trough. The IOC is the organization and oversight body of the Olympics - much like the way the FIA oversees world motorsport. BMW, though, sponsored the London Organizing Committee for the Olympic Games, so during the games IOC reps rode in Benzes, LOCOG and its guest dignitaries rode in BMWs.
The Volkswagen Group has other ties with the Olympics as well: The Group will be the official vehicle partner for the winter Olympics in Sochi, Russia in 2014, and Audi currently partners the national Olympic federations of Germany, Finland, Russia and Switzerland. The press release below announcing the partnership has all the official details.

Audi joins the car-sharing party with Shared Fleet

Seeing the success Zipcar and Daimler's Car2Go, more auto manufacturers are cutting out the middleman and jumping into the car sharing business. General Motors, Ford, and BMW have all introduced or announced their own programs. And now Audi has now thrown their hat into the ring with its Shared Fleet program. Like its competitors, Shared Fleet will be accessed through an app. The fleet consists of a mere three all-new and fully loaded 2017 Audi A4s and will be rolled out in a small pilot program in Durham, North Carolina. Audi plans a nationwide fleet for sometime in 2017. Through the app, customers will be able to locate and unlock vehicles. Pricing is currently unknown, but it is likely to be based off the time used, not the distance driven. The pilot program will be based at American Underground, a technology incubator in North Carolina. This will give Audi the chance to get the program into the hands of tech savvy users who have likely used competing programs. More than 700 employees at 200 companies are based at the facility. This isn't Audi's first foray into the car rental business. They previously invested a large amount into Silvercar. They also operate Audi on Demand in San Francisco, a similar program to Shared Fleet. With Audi on Demand, users can drop cars off at their destinations. Related Video: