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Audi S3 Sedan boasts SAE 296 hp, 0-60 in 4.7 seconds

The (technically speaking) 2015 Audi S3 sedan should start at right near $39,000.
The last time Audi gifted the world with a small sport sedan was way back when the A4 wasn't an entry-luxury executive car costing relative gads of dough, so maybe since the mid-1990s. In a company decision reversal, we're now officially getting the new A3 Sportback starting later this year, but that's a five-door hatch and not a big volume attraction for markets like the United States. And there's no guarantee we'll get the S3 Sportback version yet. So, what to do?

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Car Club USA: Waterfest

Car Club USA travels back to Englishtown Raceway Park for Waterfest, a celebration of water-cooled Audi and Volkswagen cars. We catch up with a pair of VW autocross contestants racing for top prize, and a young Audi owner hoping to win best in show for the Garden State Euros car club. "It's massive," explained Garden State Euro's Ryan Topken. "You have tons of vendors, tons of events going on. There's the show. There's the drag strip. There's autocross." "It's pretty much like a frat party for Volkswagens," added fellow club member Carlin Belkowski. Will the guys from Garden State Euros head home with any hardware? Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog.