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Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

The Audi RS5 takes aim at the BMW M4 and Mercedes-AMG C63

The current generation of the Audi A5 has soldiered on for the past 10 years, an eon when it comes to automobiles. Though we've seen and driven its replacement, the new car hasn't quite made it to market. As with most of Audi's lineup, the car is expected to come in three versions. While the full reveal and first drive reviews of the A5 and S5 took place late year, until now we haven't had a peek at the range topper Audi RS5. It sits on Audi's B9 platform shared with the Audi A4 sedan. Essentially, it's Audi's equivalent to the BMW 4 Series or the Mercedes-Benz C-Class coupe. In the case of the RS5, compare it to the BMW M4 and the Mercedes-AMG C63. Like its rivals, the RS5 sits longer, lower, and wider than its sedan stablemate. The RS features aggressive front and rear fascias and a set of unique wheels. While the styling of the new model may look evolutionary, it is indeed all-new inside and out. The two cars in these photos are wrapped in camouflage that covers everything below the beltline. The general shape of the bodywork looks the same, but the front and rear are slightly restyled. The front now has larger air intakes in the corners and a lower chin spoiler. Out back, the dual single-exit exhaust pipes give the RS model away. The S5, like all S models, features quad exhaust tips. The rear bumper is slightly modified, but all in all it's not far off from the A5 and S5 models. Audi's styling is always conservative, so this should come as no surprise. There's no word as to what's resting under the hood, but look for forced induction and six cylinders, possibly pulling something from the Porsche Panamera. As with every other Audi performance car, power will be sent to all four wheels through the latest generation of the Quattro all-wheel drive system. Look for a full reveal in the next few months, possibly as soon as March at the Geneva Motor Show. Related Video:

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.