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Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

2015 Audi TT's digital gauge cluster to spread throughout lineup

File this one under: "makes sense to us." According to Car and Driver, the slick new gauge cluster found in the 2015 Audi TT will expand to other models in the automaker's lineup. In the near term, expect the tech to make its way into the next R8 supercar (with a special performance display for that model), as well as the upcoming, all-new versions of the A4 sedan and Q7 crossover.
Audi's new customizable gauges first debuted at this year's CES - it uses a 12.3-inch TFT display, and, while similar to the systems found in the Cadillac CTS, XTS and Mercedes-Benz S-Class, this system has the ability to show full-screen, three-dimensional maps. We had a chance to check out the new display in-person at CES, and found it to be impressive, though we're curious to see how distracting it is while driving.
Car and Driver says the system is still undergoing small tweaks before Audi officially launches it in the TT later this year. From there, the display will be standard in the R8, but Audi is unsure about whether or not to offer it as a standalone option in the higher-volume A4 and Q7 models.

Audi SQ7 stars in Captain America: Civil War

When Captain America: Civil War hits theaters next month joining the Captain and all his friends and foes in the latest Marvel action movie will be the Audi R8 V10 Plus, A4, A7, and the new SQ7, launched last month in Europe with a trick new electric-charged diesel engine. We've been hopeful over the prospect of the SQ7 making its way across the Atlantic, and its inclusion in a major Hollywood blockbuster gives us new hope. To coincide with the film's debut (and highlight its product placement), Audi had the film's directors Anthony and Joe Russo direct this promotional clip entitled "The Chase" and starring the aforementioned SQ7. Given the hodgepodge of US and German license plates, it's hard to tell where the scene is supposed to take place, much less draw conclusions over the SQ7's arrival, but we remain hopeful just the same. The minute-and-a-half version is online only, but a 30-second spot will be hitting the airwaves this month before the movie hits theaters on May 6. Until then – and the hopeful arrival of the new performance crossover in North American showrooms – this will just have to hold us over, so sit back and enjoy. Audi returns to the Marvel cinematic universe for hero-versus-hero epic, Marvel's Captain America: Civil War April 18, 2016 | HERNDON, Virginia - Audi teams with Marvel Entertainment for May 6 release of Marvel's Captain America: Civil War - Featured models include the all-new 2017 Audi R8 V10 plus Coupe, 2017 Audi SQ7, 2017 A4 and 2016 A7 Sportback - Audi to release global advertising and marketing campaign to support the film Audi and Marvel Entertainment team up once again for the release of Marvel's newest blockbuster, Captain America: Civil War, set to be released in the U.S. on May 6, 2016. The collaboration continues the Audi brand's commitment to one of Hollywood's biggest franchises and its passionate fans. After nearly a decade of successful collaborations, the Audi and Marvel alliance remains strong. Multiple models from the luxury carmaker are featured in the film with a robust association that includes an advertising and marketing campaign kicking off with the World Premiere in Los Angeles. Released today, the campaign includes an exclusive digital video called "The Chase," directed by the film's directors Anthony and Joe Russo. Audi excites the Marvel universe by previewing a pivotal scene featuring the all-new Audi SQ7.