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Audi tops BMW and Mercedes in luxury sales

April was a good month for Audi, as the four-ring automaker beat out both Mercedes-Benz and BMW in sales. Bloomberg reports that it was America's appetite for CUVs like the Q5 and ancient Q7 that helped Audi move nearly 153,000 units around the globe. It's not all good news, though. Audi's worldwide sales only jumped by 2.5 percent, compared to BMW and Mercedes, whose sales increased 5.6 and 11 percent, respectively. On top of that, BMW is still the best-selling brand (of the three, anyway) so far in 2015, outselling Audi by roughly 9,000 units and Mercedes by about 23,000 vehicles. Considering the faster growth of its rivals, it's unclear if Audi will be able to hang onto the monthly sales crown beyond April, or if BMW will continue its reign as the world's biggest luxury automaker.

Production 4.0: Audi plans for the smart factory

Automotive production is becoming more integrated and at the same time has to be more intelligent and more efficient. Flexible production of customized vehicles is one of the big challenges for the future, especially for a premium carmaker like Audi. How will the "Vorsprung durch Technik" brand meet its aim of offering premium quality with added custom flexibility? The company sees the "smart factory" as the key. Whether it's body-color moldings or light-alloy wheels in a special size, almost every car is ordered with some kind of customization, and the demands are increasing. This requires of course already a lot of flexibility. While the variety of models and quality demands are increasing, automotive manufacturers such as Audi are eager to make production sustainable. In an Audi interview, innovation management members Alois Brandt and Henning Loser talk about "production 4.0" and the upcoming "smart factory." How will Audi manage the production site with its very high standards of quality, efficiency, and environmental acceptability? Will the so-called "smart factory," which should be the intelligent factory of the future, only employ robots? Alois Brandt: "With a deep look into the production, I am convinced that our employees and not machines are the relevant working forces behind the Audi brand. Machines can be bought anywhere." Increasing digitalization is paving the way for the smart factory – the intelligent, digitally connected production facility. New high-tech solutions in manufacturing should further increase the high level of quality, while at the same time the assembly work should be easier and result in better ergonomics. Can you give us a clearer imagination of the "smart factory"? Alois Brandt: "There are a lot of ideas. But the big question at the moment is: Which one is really needed and leads into the right direction?" Can you tell us a little bit more about "production 4.0"? Alois Brandt: "The assembly line as we know it in the present will no longer play the same role. If it makes sense, it will be terminated and replaced by – let's call it – a virtual assembly line. The production will be more modular than before and the car will be directed to a production point – a so-called 'island of competence' – where it is needed." Henning Loser: "If the vehicle is to be assembled to the customer's wishes, it is obvious that efficient programming of robots and coordinating with the human workers is needed.

Audi could buy back 25,000 older diesel Q7s

Audi will follow the example of Volkswagen here in the US, according to Germany's Der Spiegel. The paper reports that the luxury brand will buy back 25,000 vehicles with 3.0-liter, turbodiesel V6s that don't pass US emissions tests, and repair others. While we can expect an official update on the 3.0-liter TDI during a hearing on November 3, Der Spiegel's report could serve as a preview. The paper reports Audi will only offer owners of older Q7 TDIs buybacks. According to Reuters, Audi will repair an additional 85,000 vehicles that violate emission laws, although the report doesn't specify models. Audi USA's consumer information website lists an EPA "notice of violation" for all diesel-powered A6, A7, and A8 sedans, as well as Q5 crossovers, from model years 2014 through 2016. The Q7, meanwhile, stretches from to 2009 to 2016. We should also consider what Der Spiegel's report means for German consumers. Volkswagen has received a lot of heat across the pond over its decision to not offer buybacks in Europe, owing to the far greater number of affected vehicles. That both VW and Audi are looking at US buybacks is surely something that will irk the brands' critics in their homeland. We'll have more on Volkswagen/Audi's plans for the 3.0-liter TDI V6 on November 3. Related Video: