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Audi eyes factory-backed Formula E racecar for 2017/2018 season

Audi is going all-in into the world of electric vehicles, both on and off the race track. After announcing plans to create a Tesla-fighting all-electric car, the German automaker set its sights onto increasing its involvement in Formula E. Audi recently announced plans to further its involvement with the ABT Schaeffler Audi Sport Formula E Team for the 2016 and 2017 season. In addition to furthering its involvement with the ABT Team, the automaker planned to introduce its own factory-backed car for the 2017 and 2018 season. The plan to enter Formula E, the first fully-electric racing series, reveals just how serious Audi is about electric cars. Audi to become involved in #FormulaE #LeagueofPerformance pic.twitter.com/AeJf534UnH — Audi Sport (@audisport) September 2, 2016 Last year, Audi announced that it wanted one out of every four vehicles in its lineup to have a plug by 2025. Entering Formula E would help Audi engineer electric components for its road-going vehicles. Audi's current involvement with the ABT Team is on a technical basis as the Formula E team narrowly missed out on titles in two seasons in the all-electric series. For the 2016/2017 season, Team ABT will benefit from technical and financial input from Audi, before the automaker unveils its own factory team. Audi will join other automakers like Jaguar, Mahindra, Renault, and Faraday Future on the grid in Formula E's fourth season. Jaguar recently entered the Formula E scene with a race car of its own for the third season of the all-electric series, which will start on October 9 in Hong Kong. Related Video: News Source: Formula EImage Credit: Daniel Abt / Twitter Green Motorsports Audi Electric Racing Vehicles Special and Limited Editions Performance Formula E abt

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi pits Star Trek's new Spock versus the original

The only thing that makes a sci-fi geek happier than William Shatner and Patrick Stewart in the same room is when two Spocks collide. Audi has somehow managed to do just that ahead of the release of the second film in this historic franchise's new go-round called Star Trek Into Darkness, which opens in theaters nationwide on May 17th.
We won't spoil the fun (you can, and should, watch it yourself below), suffice it say that the original Spock, Leonard Nimoy, steals the show from the franchise's new Spock, Zachary Quinto. The short video has the two Vulcans battling wits in a series of challenges that quickly comes to involve cars, but Audi manages to outwit them both in the final scene by leaving these logical beings with an emotion that resembles amazement.
This is the second summer blockbuster that Audi has tied its four rings to, the other being Iron Man 3. Whereas Tony Stark's garage and the Marvel universe have more Audis per square mile than people, we aren't expecting to see an Audi logo on the warp drive of the USS Enterprise in this latest Trek tale.