2006 Audi A3 Turbo - Pocket Rocket - Must Sell This Week on 2040-cars

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Electric turbos promise big performance and efficiency gains in the near future

An electric turbo system boosts efficiency between 15 and 20 percent, according to Audi.
Turbochargers, like acoustic guitars, use moving air to create magic. And electric turbochargers, like electric guitars, provide the ability to amp up that magic to amazing new levels.

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

The Audi RS3 shows up at Paris with five cylinders, 400 hp, and a scowl

Last night at the Volkswagen Group Night, almost lost among all the future mobility hoopla about the Volkswagen I.D. autonomous EV concept, Audi parked an RS3 sedan. We have some preliminary information about it – including that it's packing a 2.5-liter TFSI engine, the same five-cylinder powerplant that makes 400 horsepower in the new Audi TT RS we just drove. In the RS3, it'll have the same rating. It'll also have a wider track, because it's surely packing wider and stickier rubber. We also know that it'll have a special Virtual Cockpit gauge display that puts the tachometer in the center, in the tradition of sporty driver-oriented cars. Before you sigh something about the injustice of it not reaching the Americas, like many RS models of the past, great news: this one is almost assuredly coming to the US, according to our best intel. We'll have more details later today after the official press conference, but for now the bottom line is this is both what we expected and also truly exciting. We're in the midst of a real Audi RS boom right now. If you want a taste of what to expect, read our Audi TT RS first drive. Related Video: Featured Gallery 2018 Audi RS3 Sedan: Paris 2016 View 15 Photos Related Gallery 2017 Audi RS3 View 18 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Audi Performance Sedan 2016 paris motor show