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New Audi Q5 refines original model's winning formula

The first Audi Q5 made a name for itself as a baby Q7, hitting a Goldilocks zone in the crossover segment and challenging BMW, Mercedes-Benz, and Lexus for supremacy in what would become one of the luxury market's most important segments. The Q5 is already Audi's best-selling vehicle globally, underscoring its importance to the German brand. Like its predecessor, the second-generation Q5 takes the Q7's looks and tech, then distills it into a smaller package. But unlike the Q7, the Q5 doesn't look quite so dowdy in its redesigned body. We'll attribute that to the smaller front and rear overhangs, which keep the Q5 looking like a crossover instead of a high-riding wagon. The face is mostly a carbon copy of the Q7's, with a prominent grille featuring a silver surround and flanked by a set of clean, stylish headlights. In back, the smaller Audi gets more expressive taillights that harken back to the first-generation model in their lighting signature. We aren't really sure what Audi was going for with its two-tier rear bumper, but it doesn't work and is inarguably the worst piece of an otherwise fashionable design. Aside from restyling the Q5's body, Audi managed to both expand it in every direction and trim nearly 200 pounds of body fat through a mix of "maximum tensile strength" steel and aluminum. Audi is also promising an impressive aerodynamics gain for the new body – the company's engineers slashed the coefficient of drag from 0.33 to 0.30. That should mean a quieter and more efficient drive. Like the Q7, the new Q5 benefits from Audi's push into advanced driver information systems. It gets the 12.3-inch TFT display, also known as Virtual Cockpit, on top of the 8.3-inch MMI display atop the center stack. MMI takes a page from Apple with its Personal Route Assist. Much as CarPlay will automatically display how long it takes you to get home, Audi's new system can study an owner's behavior and suggest the best route to a given spot, even when the navigation isn't active. While we're geeked about the new tech, the powertrain front is less newsy. The European press release lists one gas engine – a 252-horsepower 2.0-liter, turbocharged four-cylinder – and four TDI powertrains. Those latter engines are dead to the US, as Audi faces the backlash from parent company Volkswagen's diesel emissions scandal.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi says 13% of A3 sales are E-Tron plug-in hybrids

Audi's most recent metric for plug-in sales of its A3 Sportback line brings up the classic "glass half full" or "glass half empty" conundrum. The German automaker says that almost 13 percent of its A3 sales during the past year have been of the E-Tron plug-in hybrid variety. That's a decent rate, and a notable one because Audi said late last year that it was hoping that as much as a quarter of its global sales will be plug-in vehicles by 2025. The 2017 model-year Audi A3 Sportback E-Tron has the same specs as the 2016 version, featuring a 1.4-liter engine paired with an electric motor that together deliver 204 horsepower and 258 lb-ft of torque. The 2016 version was rated by the Environmental Protection Agency (EPA) as having an 86 miles per gallon-equivalent rating, and was estimated to be able to go as far as 16 miles on electricity alone. Audi notes that the EPA hasn't yet rated the 2017 version, but we expect it to be the same. The plug-in hybrid can zip from 0 to 60 miles per hour in 7.6 seconds. As for that 13-percent figure, Audi didn't specify if that meant US or global sales. The company moved 19,622 A3s in the US through July. At 13 percent, Audi would've sold about 2,500 A3 plug-in hybrids. To put that in perspective, the Ford Fusion and C-Max Energi PHEVs have moved 8,576 and 8,155 units this year, respectively. Audi of America president Scott Keogh said on the eve of last year's Los Angeles Auto Show in November that he wanted 25 percent of Audi sales to be plug-ins by 2025. The following month, Audi said it was hitting that 25-percent threshold in Norway and the Netherlands, where citizens tend to be a bit more plug-in-centric than Americans. But it's a good start. Check out our First Drive impressions of the 2016 A3 E-Tron here. Related Video: Featured Gallery 2017 Audi A3 Sportback e-tron News Source: Audi Green Audi Hybrid PHEV e-tron audi e-tron sportback a3