Pristine Condition 2008 Red Audi Tt 2-door Convertible on 2040-cars

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How Audi keeps it fresh in the design department

Audi was, even very recently, seen as a near-luxury brand, on par with niche if specific European automakers like Saab and Volvo. But early in the 21 st century, the four-ringed circus from Ingolstadt found a way to elevate itself to the level of its aspirational German rivals at Mercedes and BMW. While these brands were immersed in what we like to refer to as their Baroquecoco Period – a moment in which the exteriors of their cars gained bulges and, ahem, bangles, and their interiors failed to keep pace with the march of technology – Audi kept it simple. Its designs avoided the imperious Faberge gilding of Benz, or the Ghery-esque swoop and swoon of Bimmer. Instead, they were clean inside and out, with simple and elegant lines, comprehensible ergonomics, and subtle new signatures that were recognizable without being in any way overwrought. Customers, alienated by their rivals, flocked. Sales rocketed. And Audi became known as a formal/functional design leader – the Mid-Century Modern Architecture of the luxury vehicle world. But now BMW and Mercedes have taken note and corrected course. Both brands have discarded their dalliance with carbuncularity and are now, debatably, near the top of their game design-wise. Benz is delivering handsome stolidity not seen since the Bruno Sacco era of the Seventies and Eighties, and BMW has regained a grip on the kind of elegant sportiness characterized by Paul Bracq during the same time period. And the interiors of both brands are consistently on a level of craftsmanship, attention to detail, delight, and material selection and innovation once reserved for Bentley and Rolls. View 17 Photos This puts Audi in something of a design double-bind. First, its transaction price has escalated to the point where it lives in the same set as BMW and Mercedes. But now that those brands have caught up with (or perhaps even surpassed) the crisp Auto Union sensibility, how does it differentiate itself? "You have to have a clear design theme," says Frank Lamberty, Audi's exterior design director. "We define this as Quattro, because this is unique for Audi, this is our tradition. And Quattro means we have all the wheels powered, so we want to show that in our design. And this is different from a rear-wheel-drive car. We are coming from a front-wheel-drive platform, so everything is more balanced. Everything is in the middle, rather than leaned back. That is a clear proportion thing.

Recharge Wrap-up: Schaeffler 48V mild hybrid Audi TT, Georgia Power charging stations

Schaeffler will test a 48-volt mild hybrid system in the Audi TT. A lithium-ion battery powers an electrified rear axle, which supplements the power provided to the front wheels from the internal combustion engine. The system includes a belt-driven starter generator also running on 48 volts. The car has driver-selected Sport and Eco modes, the latter of which maximizes all-electric driving at low speeds for increased fuel economy. The rear axle can also support the front when more traction is needed. Sport mode wrings out every bit of performance from both the internal combustion and electric motors, with torque vectoring between the rear wheels offering extra stability. Read more at Green Car Congress, or in the press release from Schaeffler. A man has built a near-life-size replica of a Tesla Supercharger out of Legos. Robert Turner's ode to the charging station stands at 42.5 inches tall (which looks impressive standing next to a real Model S), and took over three months to build. Turner showcased his Lego Supercharger at the Brickworld Chicago Lego convention, and he goes into more detail about the painstaking process of forming his creation out of tiny plastic bricks in a video interview. See the Lego Supercharger and read more at The Brothers Brick. Georgia Power is opening 11 new EV charging stations around the state. The charging islands – which are located at various Georgia Power locations – offer DC fast charging with CHADeMo/SAE Combo plugs as well as Level 2 208/240-volt chargers. Customers can pay with either a Georgia Power or ChargePoint card. These first chargers are part of a larger plan by the utility to roll out 61 charging islands throughout Georgia by the end of 2016. See a list of locations and learn more in the press release below. Georgia Power opens 11 new EV charging islands First phase of statewide public charging infrastructure completed ATLANTA, Sept. 30, 2015 /PRNewswire/ -- Georgia Power announced today that the company will open 11 new electric vehicle (EV) charging islands to the public on October 1. The new charging islands, located at Georgia Power properties across the state, mark the completion of the first phase of planned charging infrastructure being developed by the company which will include approximately 61 community charging islands for public use statewide by the end of 2016.

2016 Audi R18 whooshes around Sebring to test for WEC

The 2016 Audi R18 is a radically different endurance racer than the model it replaces. The designers drape the chassis in an angular body rather than the previous curves, and the engineers added lithium-ion batteries for energy storage. Now, we get to see these big changes in motion thanks to a video of the new car testing at Sebring. Like previous iterations of Audi's diesel-fueled racers, the latest R18 is quiet around the track. It seems to sneak up on corners with just a whoosh and a whir from the powertrain. The updated design also looks a lot better in motion than in static photos. Audi had a rough time in the 2015 FIA World Endurance Championship after losing to rival Porsche both at Le Mans during the summer and in the manufacturers' standings at the end of the year. Related Video: