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Why Audi is staking its future on electric SUVs

This much we know: SUVs and crossovers sell like hotcakes. The body style has become such a juggernaut that for the first time in recorded history, sport utes beat out sedans this year to score the biggest slice of the luxury pie. Love 'em or hate 'em, SUVs are here to stay, and carmakers are investing more than ever in the segment. Sport utility vehicles also played a bigger role than you might think in making Audi relevant in the US, and based on what we learned during a sit-down with Audi of America president Scott Keogh at the Paris Motor Show, their role is only going to continue to grow at the automaker. Last year, the brand sold 202,202 cars in the States, capping off 60 consecutive months of record sales. But it's not enough to focus on traditional SUVs like the Q5, which was launched on the heels of the global economic meltdown in a tiny small segment of around 160,000 vehicles and has since ballooned to over 400,000 units. The Q5 has scored 80 percent of its buyers from conquest, and a new plant in Puebla, Mexico, promises to churn even more units to the US and the world. Still, tackling the future head-on can be like wrestling an eel – an elusive, almost impossible-to-execute challenge – and Audi is betting a huge part of that success will be the production version of the E-Tron Quattro Concept that debuted last year in Frankfurt. Internally referred to as the C Bev, this battery-powered SUV claims a 311-mile range, and might as well be nicknamed the Tesla Model X Killer. "If you look at where this car migrated from," Keogh says, "it started as a European-ish city car, and then it migrated into a sedan-ish sportback-y type thing, and then we pushed very aggressively to make it an SUV." Keogh says the vehicle will hit showrooms "after 2018." The SUV layout naturally lends itself to batteries, but it also boils down to a simple bureaucratic advantage: "We get [government CO2 and fuel economy] credits for volume," says Keogh. "It's not just enough for a car to be there, it's got to be a car that a lot of people want to buy." Sized between a Q5 and a Q7, the E-Tron Quattro resides in a target-rich environment, a 600,000 - 700,000 unit segment. Add Audi's goals of electrifying 25 percent of its lineup by 2025, and a high volume, medium/large SUV simply makes sense.

2016 Audi RS7 Performance is an LA beauty in blue

The whole point of the new 2016 Audi RS7 Performance is directly in its name, and the Four Rings now claims 605 horsepower from its 4.0-liter twin turbo V8. For those keeping track of big-brother bragging rights, Audi claims 560 hp from the standard RS7. Plus, the engine's torque can jump from 516 pound-feet to 553 lb-ft during the temporary overboost function. An eight-speed automatic gearbox still sends power to the front and rear through the Quattro all-wheel drive system. The results of all these upgrades are a sprint to 60 miles per hour in 3.6 seconds and a top speed of 190 mph. The RS7 Performance is about more than just power; Audi also fits carbon ceramic brakes and an RS Sport Suspension with Dynamic Ride Control. The exterior also sees some minor tweaks that include a restyled rear diffuser, new 21-inch wheels, black tailpipes, and a gloss black grille. RS sport seats come standard inside. The RS7 Performance arrives at Audi dealers in December and prices start at $129,925 (after $925 for destination). Get a good look at this very quick, fastback sedan in the gallery above. Related Video: Plus performance: the new Audi RS 6 Avant performance and RS 7 Sportback performance 4.0 TFSI now with 445 kW (605 hp) and up to 750 Nm (553.2 lb-ft) Like a supercar: from 0 to 100 km/h (62.1 mph) in 3.7 seconds New model designation hones brand's sporty profile Even more performance coupled with outstanding efficiency – that is what is behind the new "performance" model designation at Audi. The Audi RS 6 Avant performance* and Audi RS 7 Sportback performance* further hone the brand's sporty profile. Their 4.0 TFSI engine with 445 kW (605 hp) and up to 750 Nm (553.2 lb ft) of torque push acceleration (3.7 seconds) nearly to levels usually reserved for supercars. Fuel consumption remains unchanged at 9.6 and 9.5 liters per 100 kilometers (24.5 and 24.8 US mpg), respectively, corresponding to 223 and 221 g CO2 per km (358.9 and 355.7 g/mi). These are best-in-segment figures. The new Audi RS 6 Avant performance and the new Audi RS 7 Sportback performance offer more power output than ever before. The 4.0 TFSI now produces 445 kW (605 hp) and maximum torque of 700 Nm (516.3 lb-ft). A particular highlight of the engine is an overboost function allowing the driver to temporarily draw on up to 750 Nm (553.2 lb-ft).

Audi renders crossover concept for Detroit, is it the Q1?

Judging by the direction Audi is taking with recent concept vehicles, the forthcoming Audi Q1 crossover - confirmed for production in 2016 - should be an exciting little crossover. Last year, the automaker revealed the Crosslane Coupe Concept, and now it has announced it will reveal a new CUV concept at the Detroit Auto Show next month.
Teased in a trio of sketches, Audi says this unnamed concept is designed with a shooting brake style, which to us it makes it look like a combination of an Audi Allroad and a three-door A3. Little information is available on this concept, but it is about seven inches shorter than the Q3 and Audi notes that it will possess "design elements that are typical of e-tron models," which suggests some sort of powertrain electrification. There's still about a month before the Detroit show kicks off, but until then you can check out the sketches and press release (posted below) that Audi has provided.