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Next Audi RS4 to get an electric turbo?

We don't yet know if the next Audi RS4 will come to the US, but whoever gets it could find an electric turbocharger under the hood according to a report in Auto Express. The 4.2-liter V8 that has served for two RS4 generations is retiring from the line, replaced by a twin-turbocharged version of the supercharged 3.0-liter V6 used in the S4. But instead of using two sequential turbochargers - a smaller one to eliminate lag while a larger, more powerful turbo spools up - batteries charged by brake regeneration could power a first-stage electric turbo. The idea hasn't been publicly appointed for a particular model, as Audi's technical chief Ulrich Hackerberg has said that due to expense, that kind of setup "would only be used be used on the very top end models." Since the technology cuts down on the use of exhaust gases, it would also also help in markets like Europe where CO2 emissions are a factor. No matter whether it benefits from all conventional or some electric boost, the horsepower number for the twin-turbo V6 will be more than 420 hp but less than 503 hp, the rating of the V8-powered Mercedes-Benz C63 AMG. Auto Express believes Audi will want to maintain the power gap between the 333-hp S4 and previous, 444-hp RS4. With Hackenberg saying the new S4 will make more than 350 hp, that gets the coming RS4 up to at least 461, but AE figures it "could deliver as much as 480 hp." We'll find out sometime after the S4 launches next year.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Audi imagines a world where mechanics are zombies

Warewolves, vampires, lab-created monsters... they've all come and gone from the silver screen, but the latest trend in apocalyptic popular media centers around zombies. And that's the theme Audi has tapped for its latest ad. The television commercial is called "Mechanics," and as you may have guessed by now, they're the zombies the German automaker is depicting. The spot was created to encourage Audi owners (like the one in this A5) to have their vehicles serviced at authorized dealers rather than taking them to independent garages that may not be after your brains, but might like a crack at your pocket book, at least (as if dealerships aren't). The commercial was created for Audi by Thjnk Berlin GmbH and directed by Sebastian Strasser for RadicalMedia, and is worth a watch for the laugh alone. Related Video: