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Audi Sport Quattro Concept to spawn volume sports car?

There have been two modern re-imaginings of the original 1984 Audi Ur-Quattro: the Quattro Concept of 2010 (shown above) and the Sport Quattro Concept revealed at the 2013 Frankfurt Motor Show. In between them, there have been numerous rumors about what, if any, kind of production car Audi might make of them. According to a new report in Auto Motor und Sport, Audi CEO Rupert Stadler has "indicated... that the car will come," and based on the specs presented, what we get might end up being a mix of the two.
Ulrich Hackenberg, Audi's head of R&D, apparently wants a sports car with wider appeal than the 700-horsepower hybrid Sport Quattro Concept. AMS says his vision would be built on a modified A6 platform - the same MLB architecture under the Sport Quattro Concept - with ample use of carbon and aluminum keeping the weight down to around 1,300 kilograms (under 2,900 pounds). Engines could include a 2.5-liter, five-cylinder (like that of the original, smaller Quattro Concept) offering anything from 310 to 360 hp. Those numbers would be at least 48 horsepower shy of the first concept, but a less-powerful entry point to a new model range would provide a lower cost of entry. Besides, a full model range would likely include a significantly healthier powertrain option on the top end.
At the moment, Hackenberg is said to be unsatisfied with the design of the car, which could well mean we'll get another concept car before a production version appears.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi to keep hiring workers despite VW diesel scandal

Even while Volkswagen contemplates delaying or canceling projects to pay for costs related to the massive diesel emissions scandal, its stablemate Audi is hiring, according to Reuters. Audi certainly isn't immune to the diesel scandal, with around 2.1 million affected vehicles worldwide including 13,000-14,000 in the US, but the scandal so far isn't affecting staffing levels. "We are sticking with plans for strategic growth and are continuing to hire new employees as planned," Audi board member for human resources Thomas Sigi said in a German newspaper, according to Reuters. Sigi even suggested paying a "respectable" bonus to workers next year. Audi has some big projects on the horizon, too. Among them, the company intends to launch a production version of the E-Tron Quattro Concept in 2018, and for performance fans a new TT RS appears to be on the way. The new A4 should be a big contributor to global volume when its worldwide rollout is complete. Rather than allowing the diesel scandal to hurt all of its divisions, the VW Group instead wants to concentrate the fallout (and costs) on the VW brand, according to Reuters. Those expenses could be huge. Volkswagen is budgeting around $7.3 billion just to repair the 11 million emissions-cheating vehicles. Worldwide, maximum estimates put the whole mess at $87 billion. Related Video: