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The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Audi updates the RS3 hatch to sedan specs, but we still aren't getting it

As great as the upcoming Audi RS3 sedan looks and sounds, we're still a bit jealous of the Europeans and others who get the five-door Sportback version. And now even more so, because for 2018 the RS3 Sportback is being updated to match the specs of the RS3 sedan that debuted last fall at the Paris Motor Show. We'll see the revised extra-hot hatch next month in Geneva. Even though we haven't had a chance to get behind the wheel of either model, the raw numbers alone get us excited. An updated Quattro all-wheel-drive system, a 400-horsepower turbocharged inline five-cylinder engine (up from 362), and a seven-speed dual-clutch transmission will send the 2018 RS3 hatch from 0 to 60 mph in 4.1 seconds. That puts it in Porsche 911 and Chevrolet Corvette territory. Other improvements include a wider track to fit wider rubber, a lowered and stiffened suspension, and a larger set of brakes. Carbon-ceramic front rotors will again be available, like they are on the sedan. Inside, the RS3 comes with a boost pressure indicator, an oil thermometer, and a lap timer. Audi's Virtual Cockpit fully digital instrument panel is available as an option, and one we highly recommend. Aside from all of the performance and tech upgrades, the RS3 has a number of changes to the interior and exterior design. Black Nappa leather sport seats are standard, with special contoured RS sport seats available as an option. Lighting elements have been updated to match those of the restyled A3 and S3, the front fascia has been sharpened, with larger intakes on the bottom corners of the bumpers, a slightly more aggressive front splitter, and the Quattro logo emblazoned on the bottom of the grill. Out back, the car gets two large exhaust tips compared to the S3's four outlets. The overall design is typical Audi: handsome, but conservative. The RS3 sedan goes on sale in Europe in April with the Sportback following soon after. We'll have to make do with the sedan version, which is expected to arrive here next year. The only Sportback model Audi offers here from the A3 family is the plug-in e-tron model, and we don't expect that to change any time soon. But we can dream. Related Video:

Audi spearheads development of an ultra-luxurious EV code-named Landjet

The rumors claiming Audi wants to release a model positioned above the A8, and the reports of an ongoing electric car development program called Artemis internally, have seemingly converged. Citing sources inside the carmaker, a German media outlet reported the firm is busily creating a super-luxurious EV code-named Landjet. Audi is leading the development process, but sister companies Bentley and Porsche will reportedly receive their own version of the Landjet. All three models will likely take the form of three-row SUVs with generous dimensions. They'll be so big that none of Audi's production facilities will be able to manufacture them, according to an anonymous insider who spoke with German newspaper Handelsblatt. Luckily, Volkswagen makes vans, too. It's too early to tell what will power the Landjets. Audi assigned some of its most brilliant engineers to Project Artemis, and the technology they develop will permeate the three EVs before trickling down into cheaper models in the group. Expect high performance, a high driving range, and semi-automated driving technology. If the report is accurate, the Landjet vehicles will enter production in Hanover, Germany, by the end of 2024. The facility currently makes the Volkswagen Transporter, which is a direct descendant of the rear-engined Bus sold for decades, and it will start manufacturing the production version of the ID.Buzz concept in the coming years. Volkswagen hasn't commented on the report, and car companies rarely address speculation, but its Commercial Vehicles division released a statement in November 2020 that confirms the Hanover site will begin building SUVs about halfway through the 2020s. It's a major shift for a factory normally tasked with manufacturing vans. "Our main plant in Hanover is becoming the production site for three completely new premium electric vehicles in the Group. These D-SUVs are genuine flagship projects: premium, 100% electric, and highly automated," said Carsten Intra, the head of Volkswagen's Commercial Vehicles division, in a statement. He added the firm will invest about 680 million euros (about $807 million) to build a new assembly line, among other upgrades.