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Audi updates A3 with Virtual Cockpit, more goodies

Audi has announced a series of updates to the A3 family. And though we're still waiting for confirmation on its arrival here in North America following its introduction back in Europe next month, the revisions bode well for Ingolstadt's baby. Chief among the enhancements for the latest A3 is the inclusion, as promised, of the company's Virtual Cockpit infotainment system. One of our finalists for 2016 Tech of the Year, the Virtual Cockpit moves many of the controls and menus you'd expect to find in the center console display into the instrument cluster to make them easier for the driver to navigate (albeit at the expense of a co-pilot's assistance). Audi also used the occasion to install some of its latest driver assistance systems, including active lane assist, pedestrian protection, and available traffic jam assist that helps the vehicle crawl along in bumper-to-bumper conditions. The revised A3 also features new front and rear fascias, incorporating a sharper grille and new head- and taillights, with available Matrix LED units up front. Globally speaking, Audi is offering the updated model with six different engines – three gasoline and three diesel – including a 1.0-liter inline-three for the first time. There's the hybrid E-Tron model as well, and the flex-fuel G-Tron model that can run on natural gas. More enticing though is the new S3, which benefits from a ten-horsepower boost to produce a more substantial 310 hp and as much as 295 pound-feet of torque. With sedan, convertible, and three- and five-door hatchback bodystyles, that makes for a lot of combinations, though not all engines will be offered in all forms. Watch this space for word on US availability. In the meantime, you can scope out all the details on the various variants in the press release below and the high-resolution images in the exhaustive gallery above. Related Video: Technology Update for the Compact Bestseller – the new Audi A3 - New engines: 1.0 TFSI and newly developed 2.0 TFSI - Infotainment and assistance systems from the full-size class - First deliveries in summer The successful model from Audi is now even more attractive: The Audi A3* approaches the starting line with new driver assistance systems and engines as well as newly designed headlights and taillights. Also new on board is the innovative operating and display concept, Audi virtual cockpit. The new A3 is available in a three-door version and as a Sportback, a sedan and a Cabriolet.

Next Audi A7 redesign will include more traditional rear end

A report in Automobile says that Audi is rethinking the design of the next A7. Audi told Car and Driver that owners "have trouble with the radical tail of the A7," so its model-defining rear end will give way to something more traditional. Automobile is light on specifics of the redesign, but the general direction is "a lower, wider, and more expressive shape." The philosophy behind the dimensions and styling is a "C/D shift," meaning Audi wants to give its C-segment hatchback the bearing, gravitas, and visual delight of a D-segment vehicle. That would help the A7 stand out from its in-house competition, and could make for higher transaction prices. Having heard about different design directions from Audi for years without much in the showroom to back it up, we could define what we'd love to see in two words: more Prologue. This is Audi, so you know the next A7 will be packed with tech. We expect an emphasis on touchscreen interfaces, a digital dash cluster a la the TT that moves with the steering column, a HUD with night vision, and an MMI system a few more steps down the evolutionary trail. Engines will see some upgrades like the addition of a plug-in hybrid, the excellent 2.0-liter, turbocharged four-cylinder getting a 74-horsepower e-boost assist to 326 horsepower, the 3.0-liter V6 slated for the S7 rising to 500 hp, and the 4.0-liter V8 in the RS7 pumping out 575 hp.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: