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2016 Audi A3 Sportback E-Tron First Drive

While its parent company is still in the throes of an emissions scandal that has thrust the "green" credentials of automakers worldwide under the microscope, Audi is launching its first plug-in hybrid in the US. Audi is ready to double down on its electrified future, putting up its own reputation as collateral. This A3 Sportback E-Tron – a vehicle we've sampled in prototype form – is a tech-savvy plug-in car that could be the perfect vehicle to mark the brand's new commitment to an electric lifestyle. Straightaway, Audi USA President Scott Keogh addressed the TDI situation. He says he and the rest of the company are "shocked, followed by appalled, followed by anger, and now in the phase of drop-dead determination to make this thing right." Out of the 500,000 affected 2.0-liter TDI engines around the world, 14,000 are in Audis: about 3,000 A3 TDI sedans and about 11,000 A3 TDI Sportbacks. "It's quite simple. CARB and the EPA have told us these cars can stay on the road, they will stay on the road until we have a fix, and when we have a fix, we will absolutely fix these cars." The most important thing going forward, Keogh says, is regaining the trust of both the dealers and customers. Audi has been enjoying a bit of momentum in recent years, building a reputation for itself along the way. Audi came on the scene in the US in 1969, but it took until 2010 for the company to sell 100,000 units in a single year. Now, "In 2015, we're starting to look down the barrel of nearly doubling our sales in five years," says Keogh. The A3 achieves a 40-percent segment share, and for 75 percent of those buyers, it is their first purchase of a luxury brand. But as its own pace increases, the momentum of the industry as a whole has pulled Audi toward this foray into electromobility. Enter the A3 Sportback E-Tron. There's a little extra weight from the battery pack, but the suspension does a good job of keeping it unnoticeable while driving. The A3 E-Tron has several strengths working in its favor. First of all, as Keogh puts it, the hatchback is a "real, proper Audi – a real, proper, fully rounded driving machine." Qualifications such as "this is an electric car" don't matter. "People just want to buy a car," he says. It has the technology, build quality, and drivability of an Audi.

Ford tumbles to second worst in Consumer Reports reliability survey, list dominated by Japanese [w/video]

It's no secret that MyFord Touch has had its share of problems since being introduced, but the most recent reliability survey from Consumer Reports shows just how much this infotainment system has affected Ford. Just two years ago, the automaker was in the top 10 for the institute's reliability rankings, but since then, it has tumbled to the second-lowest rung just above dead-last Jaguar. In addition to MyFord Touch, CR also attributes a handful of new products that have had issues right out of the gate.
Compiled from 1.2 million subscriber surveys, this year's auto reliability survey heavily favors Japanese automakers, with eight of the 10 spots hailing from Japan. Toyota brands grabbed the top three spots (Scion, Toyota and Lexus - in that order) with Mazda, Subaru, Honda and Acura filling the next four spots. The only non-Asian automaker cracking the top 10 was Audi at number eight.
Audi climbed a total of 18 spots from last year, and Cadillac and GMC round out this year's top gainers breaking into the top 15. Helping Cadillac's upward movement, the CTS Coupe was named the most reliable domestic car. Lincoln, Volvo and Chrysler join Ford on this year's biggest loser list.

Does faster charging make you want an Audi Q7 PHEV?

Don't let the image of a heavy diesel-powered plug-in hybrid SUV fool you. The Audi Q7 E-Tron will be a quick thing when it goes on sale in Europe this summer. And the SUV will be able to be recharged at a pretty good clip as well, says Automotive News Europe. A full charge of the Q7 E-Tron can provide a range of as much as 35 miles in all-electric mode, using lenient European specifications. One of the model's bells and whistles will be battery-recharging technology that allows the SUV to be recharged at up to 7.2 kilowatts. That means that the battery can be fully recharged in about two and a half hours. Not exactly Tesla Supercharger territory, but not bad. How much a faster recharging option impacts demand for a plug-in vehicle is open to interpretation. For instance, an Idaho National Laboratory study released late last year estimated that about 85 percent of the recharging activity for the Chevrolet Volt extended-range plug-in and Nissan Leaf EV happened at home, implying that how long it takes your plug-in to fill up may not be a huge factor. So, how much would this option of faster recharging sway your decision in buying a plug-in hybrid? The Q7 E-Tron's V6 diesel engine and electric motor, which operate in a parallel hybrid setup, combine to deliver 373 horsepower and 516 pound-feet of torque. That combination can propel the SUV from 0 to 60 miles per hour in about six seconds. Of course, test that out a few times, and your all-electric range is likely to drop a bit. Audi is expanding its batch of E-Tron plug-in vehicles to better compete with German brethren BMW and Mercedes-Benz. Audi's first E-Tron, the A3, sold almost 12,000 units in Europe last year, about the same as BMW's all-electric and range-extender variants of the i3 in Europe combined, Automotive News says, citing JATO Dynamics. Audi will debut its Q5 E-Tron later this year and the A8 E-Tron in 2017. The Q7 E-Tron will be priced at about $88,000 in Europe. As for US sales of that model, questions remain about whether the SUV will have a diesel or gas-powered engine paired with the electric motor, but Americans should start getting access to it in either 2017 or 2018. Check out our Quick Spin here. Featured Gallery Audi Q7 E-Tron 3.0 TDI Quattro View 40 Photos News Source: Automotive News Europe-sub.req.Image Credit: Copyright 2016 Sebastian Blanco/AOL Green Audi Diesel Vehicles Hybrid PHEV e-tron