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Adventures in lazy badge engineering | Autoblog Podcast #505

On this week's podcast, Mike Austin joins David Gluckman to look back at some of the less labor-intensive badge engineering the industry has seen over the years. They also recap what they've all been driving lately, and the episode wraps up with Spend My Money buying advice to help you, our dear listeners. Also, in honor of episode 505, here is a picture of a Peugeot 505. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #505 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Kia Sportage Kia Niro Volkswagen Golf Audi A4 Used cars! Rundown Intro - 00:00 What we're driving - 01:31 Badge-engineering fun - 20:54 Spend My Money - 33:41 Total Duration: 1:07:57 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Audi Kia Volkswagen Crossover Hatchback SUV Wagon Sedan kia sportage kia niro

The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

VW won't let emissions scandal keep it from racing

The Volkswagen Group may have its hands full dealing with the diesel emissions scandal. But that doesn't mean it will be curbing its considerable racing programs. At least not in any significant way. This according to Matthias Muller, who recently moved up from his previous position as Porsche CEO to preside over the entire group. Speaking with Autosport at the World Endurance Championship finale in Bahrain this past weekend, Muller emphasized the importance of racing to the company. "The motorsports programs are not in danger of being dropped or significantly reduced because motorsports is very important for the group and the brands," said Muller. "Basically we do not question our motorsport efforts." Of all the brands under the group's umbrella, several have prominent, top-level factory works racing programs, and others support customer racing teams. The Volkswagen brand has emerged as the dominant force in the World Rally Championship, securing both titles over the past three years. Both Porsche and Audi compete in the top tier at Le Mans and in the World Endurance Championship, trading places in the winner's circle. Audi also competes in DTM, and alongside Lamborghini, Bentley, and Porsche, and also offers GT3 and GTE racing cars to private customers. Lamborghini, Porsche, Audi, and Seat (once the leader in touring cars) all run their own spec racing series as well. Skoda continues to compete in lower-level rallying, leaving only Bugatti to draw on its prominent pre-war grand prix racing history. To hear Muller tell it, those racing programs – or at least the top-levels ones among them – aren't going away anytime soon. But there may still be some tweaks here and there, and we shouldn't expect any new programs to be launched in the near future. Porsche, for example, is anticipated to wind down its factory involvement in GT racing, after winning both the drivers' and manufacturers' titles in the WEC GTE Pro class this year in addition to its LMP1 victories. Instead it will focus on preparing new racing versions of the 911 for client racing teams. The auto giant was also reportedly close to branching out into Formula One in partnership with Red Bull. But after negotiations were interrupted by emergence of the diesel emissions scandal, that deal fell apart. It remains unknown which brand might have been represented in the F1 engine-supply program.