2008 Audi Tt Coupe 2-door 2.0l on 2040-cars

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Why Audi is staking its future on electric SUVs

This much we know: SUVs and crossovers sell like hotcakes. The body style has become such a juggernaut that for the first time in recorded history, sport utes beat out sedans this year to score the biggest slice of the luxury pie. Love 'em or hate 'em, SUVs are here to stay, and carmakers are investing more than ever in the segment. Sport utility vehicles also played a bigger role than you might think in making Audi relevant in the US, and based on what we learned during a sit-down with Audi of America president Scott Keogh at the Paris Motor Show, their role is only going to continue to grow at the automaker. Last year, the brand sold 202,202 cars in the States, capping off 60 consecutive months of record sales. But it's not enough to focus on traditional SUVs like the Q5, which was launched on the heels of the global economic meltdown in a tiny small segment of around 160,000 vehicles and has since ballooned to over 400,000 units. The Q5 has scored 80 percent of its buyers from conquest, and a new plant in Puebla, Mexico, promises to churn even more units to the US and the world. Still, tackling the future head-on can be like wrestling an eel – an elusive, almost impossible-to-execute challenge – and Audi is betting a huge part of that success will be the production version of the E-Tron Quattro Concept that debuted last year in Frankfurt. Internally referred to as the C Bev, this battery-powered SUV claims a 311-mile range, and might as well be nicknamed the Tesla Model X Killer. "If you look at where this car migrated from," Keogh says, "it started as a European-ish city car, and then it migrated into a sedan-ish sportback-y type thing, and then we pushed very aggressively to make it an SUV." Keogh says the vehicle will hit showrooms "after 2018." The SUV layout naturally lends itself to batteries, but it also boils down to a simple bureaucratic advantage: "We get [government CO2 and fuel economy] credits for volume," says Keogh. "It's not just enough for a car to be there, it's got to be a car that a lot of people want to buy." Sized between a Q5 and a Q7, the E-Tron Quattro resides in a target-rich environment, a 600,000 - 700,000 unit segment. Add Audi's goals of electrifying 25 percent of its lineup by 2025, and a high volume, medium/large SUV simply makes sense.

2016 Audi A8 L 4.0T Sport bridges the gap to S8

Want to get your hands on an Audi S8, but can't quite make the stretch? You may be interested, then, in the newest addition to the A8 family. Because it just may be the next best thing. As the moniker suggests, the 2016 Audi A8 L 4.0T Sport packs a similar 4.0-liter twin-turbo V8 to the one in the S8 (and the Bentley Continental GT for that matter). But instead of 520 horsepower, it's tuned to produce a somewhat more modest 450. That's also less than the 500 hp offered in the W12 model, but then the V8 engine is a fair bit lighter, and it produces 15 more horses than the previous 4.0T model. Along with the upgraded engine comes a sportier look, with larger air intakes at the front, more sculpted side sills, and 20-inch (or available 21-inch) alloys. It also comes standard with the Executive and Luxury packages, complimented by diamond-quilt stitching, and a headliner upholstered in Alcantara with a panoramic sunroof. Of course, it's also priced a fair bit lower than the aforementioned more powerful versions: $90,500 (plus $925 destination) is a relative bargain compared to the $114,900 commanded by the S8 and $137,900 for the A8 L W12. Audi has yet to release performance figures, but we'd expect it to drop a tenth or so off the 4.4-second 0-60 sprint achieved by the previous, 435-hp model. Those looking for more power than the S8, not less, may still hold out hope for the S8 Plus with its 605 hp to make its way to US showrooms. Related Video: Audi introduces 2016 A8 L 4.0T Sport model October 26, 2015 | HERNDON, Virginia - New Audi A8 L 4.0T Sport model achieves 450 hp through an enhanced 4.0T twin turbo V8 - Sport style exterior with muscular front fascia creates a striking presence on the road - Interior features panoramic sunroof, acoustic glazing on windows and Alcantara headline Featuring more power and enhanced luxury inside and out, the Audi A8 L 4.0T Sport model enters the Audi lineup for 2016. The variant of the Audi A8 flagship sedan boasts an enhanced 4.0T twin turbo V8 engine achieving an impressive 450 hp, an increase of 15 hp from the previous 4.0T model. The Sport model also includes a muscular front fascia with larger air intakes for a more commanding presence on the road. The bumper of the A8 L 4.0T Sport has been lowered for a more performance-oriented look and the sides of the sedan have been given more prominent rocker panels to give the vehicle a wider stance.

2017 Audi TT RS arrives with 400 horsepower

If the Audi TT was ever considered to be more style than substance, that stereotype can be put to rest with the arrival of the new TT RS. Revealed in both coupe and convertible bodystyles at the Beijing Motor Show today, Ingolstadt's latest performance models boast 400 horsepower. And for nostalgic VW and Audi fans, this is still the only way to buy a five-cylinder engine. For those keeping track, that represents an increase of 60 hp over the previous version, accompanied by 354 pound-feet of torque. Channeled to all four wheels in typical Quattro style, those 400 horses will propel the TT RS to 62 miles per hour from a standstill in as little as 3.7 seconds. That's enough to undercut the new Porsche 718 Cayman S by a good few tenths, and will leave the vast majority of drivers on the road or track looking at its pair of oval tailpipes, OLED taillights, and fixed rear wing rather than the new front end with its oversized air intakes. Those lucky enough to find themselves inside the new TT RS will find a pair of low-slung bucket seats along with standard TT fare like a 12.3-inch Virtual Cockpit display, Audi Connect infotainment system, and inductive smartphone charging. US pricing and availability are still being worked out, but Audi of America spokesman Mark Dahncke tells Autoblog that the new TT RS will arrive in showrooms Stateside "sometime next year." Overseas the new model is set to launch in the fall. The starting price of ˆ66,400 euros listed for Europe works out to nearly $75k at current exchange rates. More tellingly the TT RS price is just above the ˆ64,118 that Porsche charges for the new 718 Cayman S. This is clearly one bout of sibling rivalry that's just heating up. Related Video: Dynamic duo: Audi TT RS Coupe and Audi TT RS Roadster Audi is sending the most powerful TT ever into the competitive field. Its newly developed five-cylinder engine delivers 400 hp – accompanied by unmistakable engine sound. The Coupe and Roadster are celebrating their world premieres at the Beijing Motor Show. Muscular front end, large air inlets, low-positioned spoiler, fixed rear wing – at first glance, the Audi TT RS* clearly hints at just how much power there is under its streamlined skin. Its new five-cylinder aluminum engine delivers 400 hp, which is 60 hp more than the power of the previous model.