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2015 Audi A3 configurator is up and running

Potential customers for the new Audi A3 should set aside some time during their lunch breaks to head over and build their ideal example of the new sedan. The official configurator, complete with pricing and options, has gone live on the Audi website.
Customers can choose from three trim levels (Premium, Premium Plus and Prestige), while each trim can be had with either the Volkswagen Group's familiar 2.0-liter, turbocharged, 220-horsepower four-cylinder or a 1.8-liter, turbocharged, 170-horsepower four-cylinder. Buyers of the 2.0-liter will enjoy Quattro all-wheel drive while power for the 1.8T is channeled through the front wheels only. A six-speed, S-Tronic dual-clutch transmission is standard across the range.
You can check out full pricing on the A3 right here, but as a means of recap, the base Premium trim with the 1.8-liter engine starts at $29,900. A Premium Plus 1.8T starts $32,800 and the Prestige 1.8T will cost $38,700. Adding a 2.0-liter turbo and Quattro increases the price by $3,000, regardless of trim. Those prices don't include an $895 destination charge.

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.

See the new Audi A8 early in Spider-Man: Homecoming

Audi is moving beyond being the primary car provider for Tony Stark in the Iron Man films, and is taking a major role in the upcoming Spider-Man: Homecoming film. Though product placement is generally obnoxious, at least this placement will give car enthusiasts a sneak peek at the new Audi A8. The car is slated for a full debut on July 11, but Audi says the car appears in Spider-Man, which comes out much sooner on June 28. Though the car has yet to be fully revealed, we know it will have a unique 48-volt electrical system and semi-autonomous driving technology. Audi says that some of that semi-autonomous technology will be on display in the film. As cool as that may be, we're concerned about other Audi placement in the film. Apparently an R8 convertible will reprise its role as Tony Stark's daily driver, which makes sense, but Peter Parker will be driving a TTS Roadster, which makes much less sense. In case you weren't aware, Peter Parker is a lower-middle class high school student, so unless there's a plot twist in which he comes into a lot of money suddenly, a new TTS isn't something we'd expect to see him drive. Audi doesn't give much context for the TTS's appearance, so maybe the friendly neighborhood Spider-Man borrows (or joyrides in) the Audi at some point. Related Video: Image Credit: Audi TV/Movies Audi Convertible Luxury Performance Sedan