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Next Audi R8 E-Tron could have 280-mile range

Just 265 miles of range on a single charge? Meh. That's what the folks at Audi might be saying about the Tesla Model S and its estimated range. Because the German automaker says the next iteration of the R8 E-Tron could go 450 kilometers on a charge, or about 281 miles. This information comes from Automotive News, which cites a presentation from Audi technology chief Ulrich Hackenberg at the company's annual press conference. The fact that the car will soon be available "upon request" is also news. The project was thought to be shelved until reports came out late last year saying that Audi figured out a way to upgrade its lithium-ion battery technology to double its range. Audi spokesman Brad Stertz said the company wasn't disclosing details related to if or when the car would reach North America or how much it would cost (we're guessing a really large number of dollars) but he did say it was notable that the project was back on track. Audi made news in the summer of 2012 when the R8 E-Tron set the "series production electric car" speed record with a 8:09.099 minute-time at Nurburgring thanks to a boosted top speed of more than 155 miles per hour.

Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

2015 Audi A8 rises to meet the challenge [w/video]

It's turnover time in the extra large premium sedan segment. With Mercedes having stuffed HAL 9000 in its new S-Class, other luxury marques are quickly updating their own super sleds to keep up with this persistent march of technology. While far from a full redesign, the Audi A8 has changed enough for 2015 in terms of styling, powertrains and new technology to keep it in the conversation.
For starters, the A8's exterior design has been redone, with the most noticeable changes happening up front. The trademark 'gaping maw' grille is a little less gaping, while the headlights now feature a straight lower edge of LEDs, excising the old model's droopy-eyed look. Speaking of headlights, Audi now offers optional Matrix LEDs, the latest in headlight tech, with 25 individual elements per side that can be turned on or off and dimmed as the situation demands. The rear of the A8 has also been resculpted and looks very much inspired by the derrière of the A7, with a single chrome strip connecting the new LED taillights.
The A8's full suite of powertrains has also been upgraded, with the supercharged 3.0-liter V6 now producing 310 horsepower (up 20 according to Audi, though down 23 compared to the US-spec 2013 model). The twin-turbo 4.0-liter V8 is now rated at 435 hp, a solid 20-horse increase that lowers the car's 0-62 time to just 4.5 seconds. That's within spitting distance of the 520-hp S8's time of 4.1 seconds. That aforementioned super sport sedan's engine remains unchanged, as does the 6.3-liter 12-cylinder powerplant in the A8 L W12, but Audi's two diesel engines have both improved, with the 3.0-liter V6 producing an extra eight horsepower (256 total) and the 4.2-liter V8 gaining an extra 34 hp (385 hp) to go along with its more-than-adequate, though unchanged, 626.93 foot-pounds of torque.