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Audi working on new Quattro-centric horizontal design language

If we were to opine that Audi needed a new design language, we certainly wouldn't be the first. Because while most of the vehicles wearing the Four Rings these days look slick enough, they all tend to look rather similar, and perhaps lack a certain amount of character. If the latest rumors are to be believed, Audi is working on just such a design overhaul.
The new design language being developed in the studios at Ingolstadt is said to differ from the current theme in two ways. For one, it's set to be dominated by a more horizontal approach, eschewing the tall vertical grille that dominates the noses of many of Audi's current models in favor of one that stretches more widely across the fascia.
For another, Edmunds projects that the new design language will emphasize the four-wheel-drive setup that has become Audi's hallmark. We understand that to mean more muscular wheel arches, with the rest of the design revolving around that element for an overall look that's more visually planted on the road. We'll have to wait to see how this theme develops, but the rumors at least indicate that Audi is aware of its design issues and is working to address it.

Audi teases E-Tron Sportback concept for Shanghai

Auto Shanghai is just around the corner, and Audi will be there with a new electrified vehicle concept. Audi isn't saying much about the car, called the E-Tron Sportback, but it has released a couple teaser shots as well as a handful of design sketches to give us a glimpse of what to expect later this week. In one image, Audi design boss Marc Lichte lifts up a corner of the sheet to show part of the E-Tron Sportback's front fascia. We see an illuminated Audi logo glowing through the fabric, and detail shots show that feature duplicated on the rear of the vehicle. The car's large wheels are pushed far to the corners, adding a squat, muscular look to its coupe-like silhouette. The slender side mirrors in the sketch mimic the slim look of the headlights. Rear lighting stretches across the back of the vehicle below the liftgate. While the "E-Tron" moniker clues us in to the car's green sensibilities, it doesn't necessarily mean that it will be purely powered by electricity – recall the A3 E-Tron PHEV. The lack of a visible tailpipe in photos or sketches, though, suggests that a proper battery electric vehicle is a likelihood for this concept. That would fit with Audi's plans to release more EVs in the future, following the launch of an E-Tron SUV. Hopefully we'll get more details about the luxury brand's electric future when the E-Tron Sportback concept gets its debut later this week. Related Video: Featured Gallery Audi E-Tron Sportback Concept Teaser News Source: Audi via Electrek Green Audi Green Automakers Concept Cars Electric e-tron

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.