Auto blog

Audi A8's active suspension will even protect you in a crash

Audi has revealed yet another system of the upcoming Audi A8 that uses the car's 48-volt electrical system. In addition to a fancy stop-start function, the A8 will have a suspension that can be actuated by electric motors. At each corner of the car is a separate motor connected to an arm that can press down or pull up on the suspension. These motors are controlled by a computer that monitors the road with a camera to determine how the motors should react to improve ride quality and handling. In the instance of some kind of bump or other road imperfection, the car can actively raise the wheel that would go over that bump, to prevent it from upsetting the ride. When going through a corner, the car can direct the motors on the outside to push up to reduce lean, and the motors on the inside to push down to keep the tires pressed to the road. The system can also help keep the car level when stopping and starting. There's yet one more feature of the suspension that is rather interesting. In the event the car detects an impending side-impact crash, it can raise up the side that will be hit, to protect the occupants. By raising up that side, the car increases the chance that more of the energy from the impact will be absorbed by the side rails and floor, which are stronger than the doors and pillars. This nifty new suspension, and the aforementioned start-stop system, will be found on the next-generation Audi A8, which will be officially revealed on July 11. If you can't wait for that, apparently the car has a cameo in Spider-Man: Homecoming, which hits theaters on June 28. Related Video: Image Credit: Audi Audi Technology Emerging Technologies Luxury Videos Sedan 48-volt system

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi claims America unfairly pushes electrics over diesels, backed by survey

Audi, in case you haven't noticed, is quite committed to diesel technology. It champions oil burners in both the racing world and to consumers, offering American customers a total of five diesel-powered models, which is more than any brand in the US market save for its parent company, Volkswagen. In a bid to prove that diesels aren't some passing trend and are actually gaining momentum in the US, Audi commissioned Harris Interactive to conduct a poll of 1,600 American drivers, to see how they felt about diesel power. The resulting statistics are rather surprising.
57 percent of the 1,629 drivers surveyed think the government has unfairly favored hybrids and electrics over diesel power
65 percent of drivers support laws being passed to make diesel more accessible, while 66 percent support tax incentives for diesel-powered vehicles