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New Audi Q5 refines original model's winning formula

The first Audi Q5 made a name for itself as a baby Q7, hitting a Goldilocks zone in the crossover segment and challenging BMW, Mercedes-Benz, and Lexus for supremacy in what would become one of the luxury market's most important segments. The Q5 is already Audi's best-selling vehicle globally, underscoring its importance to the German brand. Like its predecessor, the second-generation Q5 takes the Q7's looks and tech, then distills it into a smaller package. But unlike the Q7, the Q5 doesn't look quite so dowdy in its redesigned body. We'll attribute that to the smaller front and rear overhangs, which keep the Q5 looking like a crossover instead of a high-riding wagon. The face is mostly a carbon copy of the Q7's, with a prominent grille featuring a silver surround and flanked by a set of clean, stylish headlights. In back, the smaller Audi gets more expressive taillights that harken back to the first-generation model in their lighting signature. We aren't really sure what Audi was going for with its two-tier rear bumper, but it doesn't work and is inarguably the worst piece of an otherwise fashionable design. Aside from restyling the Q5's body, Audi managed to both expand it in every direction and trim nearly 200 pounds of body fat through a mix of "maximum tensile strength" steel and aluminum. Audi is also promising an impressive aerodynamics gain for the new body – the company's engineers slashed the coefficient of drag from 0.33 to 0.30. That should mean a quieter and more efficient drive. Like the Q7, the new Q5 benefits from Audi's push into advanced driver information systems. It gets the 12.3-inch TFT display, also known as Virtual Cockpit, on top of the 8.3-inch MMI display atop the center stack. MMI takes a page from Apple with its Personal Route Assist. Much as CarPlay will automatically display how long it takes you to get home, Audi's new system can study an owner's behavior and suggest the best route to a given spot, even when the navigation isn't active. While we're geeked about the new tech, the powertrain front is less newsy. The European press release lists one gas engine – a 252-horsepower 2.0-liter, turbocharged four-cylinder – and four TDI powertrains. Those latter engines are dead to the US, as Audi faces the backlash from parent company Volkswagen's diesel emissions scandal.

Weekly Recap: Car-pedestrian crashes remained elevated in 2014

The death of American Horror Story: Freak Show star Ben Woolf served as a reminder this week that car crashes involving pedestrians remain a problem, and a new study issued on Thursday reinforced that the situation isn't really getting better. The Governors Highway Safety Association found a slight decline, 2.8 percent, in the number of pedestrian deaths in the first six months of 2014. Fatalities dropped from 2,141 to 2,125 compared with the same period in 2013, though the association says it's a statistical wash when factoring in undercounting. Deaths are still 15-percent higher than in 2009. "The number of deaths remains relatively high and is cause for concern," wrote Allan Williams, who compiled the report and is the former chief scientist at the Insurance Institute for Highway Safety. This is the first look at data from last year, and the National Highway Traffic Safety Administration will issue its full-year results later. The GHSA found some progress on the roadways, as 24 states and the District of Columbia reported drops in pedestrian deaths. In some states, the problem isn't even a problem at all: Nebraska and Wyoming reported one fatality apiece, though large population centers in urban areas are where most accidents occur. "This is a clearly a good news, bad news scenario," Jonathan Adkins, GHSA executive director, said in a statement. "While we're encouraged that pedestrian fatalities haven't increased over the past two years, progress has been slow." Other News & Notes Cadillac previews CT6 during Oscars Cadillac previewed its upcoming flagship sedan, the CT6, in commercials that aired Sunday during the Oscars. As expected, the creased sedan carries on Cadillac's recent design language, and the car in the commercial looks like a larger version of the CTS and ATS sedans. The CT6 will be revealed this spring at the New York Auto Show and launch late this year. It will be assembled at General Motors' Detroit-Hamtramck factory on a rear-wheel-drive chassis, and the CT6 is the first car to use Cadillac's revised alpha-numeric naming scheme. The commercials also kicked off Cadillac's "Dare Greatly" campaign, which is the first with its new advertising agency, Publicis Worldwide. Honda unexpectedly changes CEOs Honda unexpectedly announced this week that it will change CEOs. Current chief Takanobu Ito will step down in June and be replaced by company veteran Takahiro Hachigo.

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.