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2016 Audi A3 Sportback E-Tron First Drive

While its parent company is still in the throes of an emissions scandal that has thrust the "green" credentials of automakers worldwide under the microscope, Audi is launching its first plug-in hybrid in the US. Audi is ready to double down on its electrified future, putting up its own reputation as collateral. This A3 Sportback E-Tron – a vehicle we've sampled in prototype form – is a tech-savvy plug-in car that could be the perfect vehicle to mark the brand's new commitment to an electric lifestyle. Straightaway, Audi USA President Scott Keogh addressed the TDI situation. He says he and the rest of the company are "shocked, followed by appalled, followed by anger, and now in the phase of drop-dead determination to make this thing right." Out of the 500,000 affected 2.0-liter TDI engines around the world, 14,000 are in Audis: about 3,000 A3 TDI sedans and about 11,000 A3 TDI Sportbacks. "It's quite simple. CARB and the EPA have told us these cars can stay on the road, they will stay on the road until we have a fix, and when we have a fix, we will absolutely fix these cars." The most important thing going forward, Keogh says, is regaining the trust of both the dealers and customers. Audi has been enjoying a bit of momentum in recent years, building a reputation for itself along the way. Audi came on the scene in the US in 1969, but it took until 2010 for the company to sell 100,000 units in a single year. Now, "In 2015, we're starting to look down the barrel of nearly doubling our sales in five years," says Keogh. The A3 achieves a 40-percent segment share, and for 75 percent of those buyers, it is their first purchase of a luxury brand. But as its own pace increases, the momentum of the industry as a whole has pulled Audi toward this foray into electromobility. Enter the A3 Sportback E-Tron. There's a little extra weight from the battery pack, but the suspension does a good job of keeping it unnoticeable while driving. The A3 E-Tron has several strengths working in its favor. First of all, as Keogh puts it, the hatchback is a "real, proper Audi – a real, proper, fully rounded driving machine." Qualifications such as "this is an electric car" don't matter. "People just want to buy a car," he says. It has the technology, build quality, and drivability of an Audi.

2015 Audi A3 configurator is up and running

Potential customers for the new Audi A3 should set aside some time during their lunch breaks to head over and build their ideal example of the new sedan. The official configurator, complete with pricing and options, has gone live on the Audi website.
Customers can choose from three trim levels (Premium, Premium Plus and Prestige), while each trim can be had with either the Volkswagen Group's familiar 2.0-liter, turbocharged, 220-horsepower four-cylinder or a 1.8-liter, turbocharged, 170-horsepower four-cylinder. Buyers of the 2.0-liter will enjoy Quattro all-wheel drive while power for the 1.8T is channeled through the front wheels only. A six-speed, S-Tronic dual-clutch transmission is standard across the range.
You can check out full pricing on the A3 right here, but as a means of recap, the base Premium trim with the 1.8-liter engine starts at $29,900. A Premium Plus 1.8T starts $32,800 and the Prestige 1.8T will cost $38,700. Adding a 2.0-liter turbo and Quattro increases the price by $3,000, regardless of trim. Those prices don't include an $895 destination charge.

Audi R18 suffers huge crash during Le Mans practice, driver conscious and alert

Loic Duval, driver of the #1 Audi R18 E-tron Quattro, suffered a massive crash today during free practice for the 24 Hours of Le Mans. Duval's car reportedly went off track backwards at high speed near the Porsche Curves and flew into the retaining fence. There is no video of the actual crash at the moment, but a video of the aftermath (viewable below) shows significant damage to the Audi and to the fence. The wall nearby the car appears unaffected.
Thankfully, it occurred quite close to a marshal's stand, and they were present almost immediately after the incident. Both the official press release from the 24 Hours of Le Mans and a tweet from Audi Sport (below) indicated that Duval was conscious after the crash, and he was taken by ambulance to the medical center and then to the hospital. The press release says: "His condition is encouraging." However, any injuries he might have sustained are unknown at this time. After the crash, the course was red flagged, and practice resumed about 50 minutes later.
Duval is alert. He will be transported from the Medical Center to the hospital for further examinations #R18 #LM24 @FIAWEC @24hoursoflemans