2001 Audi Tt-180 Hp-4 Cyl. Roadster 2d Turbo on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Audi A8 could spawn Mercedes-Maybach S600 rival

Five years ago, there was no middle ground for big luxury sedans. You either bought a $100,000 Mercedes-Benz S-Class, Audi A8, or BMW 7 Series, or you spent $225K on a twelve-cylinder Bentley Continental Flying Spur. But today, the market is changing. Bentley sells a V8-powered Flying Spur for around $200,000 and Mercedes is successfully selling a longer, twelve-cylinder, ultra-lux S-Class for $190,000. The middle ground is growing, and Audi wants in on the action. Audi is looking closely at the Mercedes-Maybach S600, according to Dr. Stefan Knirsch, the company's new technical leader. The company recently introduced a one-off A8 limo, shown above, although we'd imagine an S600 rival would be a more manageable size. "We are thinking about it," Knirsch told AutoExpress at the launch of the new SQ7. "The success of the extra-long version of the S-Class has got us wondering about whether there could be a business case for that in the future." Knirsch's comments raise a number of questions about a potential ultra-lux A8. Would it be longer than the A8L? The extra backseat space is a key part of the Maybach S600's appeal. What about the badge? Audi doesn't have a nameplate to rival Maybach to distinguish such an exclusive A8 from its more affordable siblings. Will the Audi offer more or fewer shades of black/silver than the S600? But the biggest question is what a bigger, more luxurious A8 could mean for the rest of the A8 range. As AE explains, Mercedes has done a remarkable job of fleshing out the S-Class range, with the normal sedan, Maybach, Coupe, Cabriolet, and their accompanying AMG variants. The Maybach S600 started that process – could an extra-large competitor kickstart Audi's full-size luxury expansion? The A8 has long been subject to gossip that it'd spawn an A9 Coupe (2014's Prologue Concept only fed that particular rumor mill), after all. Beyond hinting at a more luxurious A8, Knirsch expounded on another piece of exciting news: the next A8 will get Level 3 automation. That would mean full driverless ability "with the expectation that the human driver will respond appropriately to a request to intervene," according to the SAE's official definition. While Audi confirmed last year that the A8 could drive itself at speeds up to 37 miles per hour, Knirsch's more specific comments make it sound like the system could be even more advanced than originally thought. Related Video:

Watch 14 hot rides take over concept car lawn at Pebble Beach

The Pebble Beach Concours d'Elegance is an annual celebration of the beautiful, old cars that grace Monterey Car Week. But Monterey – and Pebble – features lots of newer metal, too, and that includes the concept lawn at Pebble Beach. Now, "concept lawn" isn't a totally accurate name anymore, and you'll see why in the list below. This year especially, plenty of production cars can be found in the area once reserved for the conceptual. Still, we're happy to see them. Here's what's featured this year: Alfa Romeo 4C Spider Audi R8 BAC Mono Bentley EXP 10 Speed 6 BMW 3.0 CSL Hommage R Buick Avenir Galpin-Fisker Rocket Speedster Hyundai HCD-16 Vision G Coupe Icona Volcano Infiniti Q60 Lamborghini Asterion LPI 910-4 Maserati Ghibli McLaren 570S Rolls-Royce Wraith By our count, that's seven concepts out of fourteen cars. But it still makes for one hot group of metal. Check 'em out in the gallery above. Related Video: Related Gallery 2015 Pebble Beach Concept Car Lawn View 38 Photos Image Credit: Copyright 2015 Drew Phillips / AOL Design/Style Alfa Romeo Audi Bentley Buick Infiniti Lamborghini Lincoln McLaren Porsche Concept Cars Videos Original Video Pebble Beach