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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

2018 Audi A5 and S5 Sportbacks are coming to America

Fans of hatchbacks have cause for celebration, because Audi confirmed the 2018 A5 and S5 Sportback models are coming to the US. The five-door variant of the classy A5 coupe and convertible line will appear in America this spring. Pricing was not announced. While we will be getting the hatchback, we won't get every powertrain option offered in Europe. Those versions will be offered with an array of gas and diesel engines, and some will be available with a manual transmission. We'll only get two engines here, and they both come with automatics. The standard A5 Sportback will come with the same turbocharged four-cylinder as the A5 coupe and convertible and the A4 sedan. It makes 252 horsepower and 273 pound-feet of torque of torque and is paired with a seven-speed dual-clutch transmission. The S5 Sportback gets the same 354-horsepower turbocharged V6, which also makes 369 lb-ft of torque and sends power through a conventional 8-speed automatic. Both Sportback models are nearly as fast as their two-door siblings, reaching 60 mph in 5.7 and 4.5 seconds respectively. That's just a tenth of a second slower than either coupe. The Sportback also has one more difference compared with the European version. All American A5 Sportback models will come with Audi's Quattro all-wheel-drive. The Sportbacks feature similar interiors to their coupe and convertible brethren, along with the same infotainment options. This includes the available Virtual Cockpit LCD instrument panel and MMI system. Of course the biggest difference between the Sportback and the two-door models is space. Audi claims the Sportback has twice as much cargo room as the coupe. And the back seat will obviously be much more comfortable and usable. View 14 Photos You don't sacrifice too much in style, either. The A5 coupe's distinctive, Coke-bottle character line has made the transition to a longer profile gracefully, and it's complemented by the greenhouse inspired by the bigger A7 Sportback. So if you've always wanted an A5 for its looks, but felt you needed something more practical, you won't have to compromise with the Sportback. Related Video:

Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.