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BMW says SUVs killed the sports car market
Thu, 13 Nov 2014In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.
Audi's fastest cars won't catch your drift
Tue, Mar 28 2017"I don't like them. I do not see the reason for them. We do not see the sense in sitting there burning the back tires. It's not fast." – Stephan Reil Drift modes are popping up in sports cars all over the world, but Audi Sport development boss Stephan Reil refuses to have anything to do with them, insisting they're a waste of time and tires. So if you want to show off with a wild-looking, tire-smoking, perfectly controlled drift in an Audi Sport model, you will have to brush up on your car control, not your button pushing. "No drift mode. Not in the R8, not in the RS3, not in the RS6, not in the RS4," Reil said. "I don't like them. I do not see the reason for them. We do not see the sense in sitting there burning the back tires. It's not fast." That seems a bit like Reil and his team are missing a trick that is proving popular with enthusiast buyers and isn't technically difficult to do. It's also a whole lot safer than holding down the skid-control button for long enough to switch off all the electronic safety nets, which Audi Sport will actually let you do. "You can do it yourself [drifting] with the ESP off, if you hold it [the button] for three seconds," Reil challenged. "Then it will not intervene for you even when it [the car] is fully out of control, because that's what you asked it not to do. "You wanted the full control by pushing that button. You got it." Almost every fast car, from Ford to Ferrari, now comes with (or soon will) a drift mode so drivers can just stomp on the gas and turn the wheel to instantly look like rally stars. The dangers of do-it-yourself drift control (which our forefathers used to call "driving") make up most of the moral defense for the companies that use the computer-controlled versions. While critics have called drift modes irresponsible, proponents argue that it is far safer than switching off all the safety nets, because there is still a level of skid-control safety behind it. "Drift control is a lot safer than just turning everything off," BMW M chief Franciscus van Meel said during the launch of the M550i xDrive. "The drivers can enjoy the car on a track but it still has another level of safety to catch them if they make a mistake." View 23 Photos But is that extra level of safety actually for the common good? Critics note there is no way to restrict drivers using drift modes on suburban streets.
Next Audi A7 redesign will include more traditional rear end
Sat, Jul 25 2015A report in Automobile says that Audi is rethinking the design of the next A7. Audi told Car and Driver that owners "have trouble with the radical tail of the A7," so its model-defining rear end will give way to something more traditional. Automobile is light on specifics of the redesign, but the general direction is "a lower, wider, and more expressive shape." The philosophy behind the dimensions and styling is a "C/D shift," meaning Audi wants to give its C-segment hatchback the bearing, gravitas, and visual delight of a D-segment vehicle. That would help the A7 stand out from its in-house competition, and could make for higher transaction prices. Having heard about different design directions from Audi for years without much in the showroom to back it up, we could define what we'd love to see in two words: more Prologue. This is Audi, so you know the next A7 will be packed with tech. We expect an emphasis on touchscreen interfaces, a digital dash cluster a la the TT that moves with the steering column, a HUD with night vision, and an MMI system a few more steps down the evolutionary trail. Engines will see some upgrades like the addition of a plug-in hybrid, the excellent 2.0-liter, turbocharged four-cylinder getting a 74-horsepower e-boost assist to 326 horsepower, the 3.0-liter V6 slated for the S7 rising to 500 hp, and the 4.0-liter V8 in the RS7 pumping out 575 hp.
