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Audi TT Sportback Concept rounds out an icon

That German automakers seem singularly fixated on filling any white space between their models isn't new - the last decade-plus has seen their showrooms overflowing with niche models, some of which seemingly occupy sub-genres of sub-genres. To our eyes, there's often diminishing aesthetic and utilitarian returns to go along with the heightened price tags that accompany these models, but we're beginning to think Audi is tackling its personal diversity initiative best. Unlike the often heavy-handed designs from rivals (we're looking at you, BMW), Ingolstadt seems to be doing doing a more graceful job of carving out models between models. The latest proof of this is the TT Sportback Concept, just unveiled here at the Paris Motor Show.
After showing off its Allroad Shooting Brake Concept in Detroit and, more recently, in the Offroad Concept in Beijing amidst rumors of the TT sports car platform expanding into an entire family, we're not surprised to see this more utilitarian five-door hatchback showcar here in France. This, despite the fact that Audi already counts similarly proportioned A5 Sportback and A7 Sportback models in its lineup.
Of the TT line extension concepts, this Sportback certainly looks the most production ready, with a bare minimum of showcar tinsel masking realistic proportions and detailing. We think it's quite handsome from stem to stern, even if it's a bit familiar looking. The design incorporates Audi's trademark big-grille look with the TT's prominent arched roofline and heavily radiused fenders, along with a rear lighting graphic that subtly echoes the A3. Despite its leggy looks, the TT Sportback Concept is surprisingly compact, spanning less than a foot longer overall than the production 2016 TT despite its 4.7-inch longer wheelbase and extra set of doors. Those sleek looks come at least partially as the result of an overall height that sits 1.2 inches lower than the TT coupe.

Audi doesn't even need December to set new global sales record

In 2011, Audi broke its previous-year global sales total at the end of November. It did it again in 2012. It did the same in 2013, and it's done the same again this year. The brand sold roughly 1.575 million cars last year. As of November 30 this year - its 47th record-breaking month in a row in the US - it had found new owners for 1.591 million cars around the world. Where is the action happening? Everywhere, with double digit growth year-on-year in China (16.4 percent, led by the Q3), the US (15.4 percent, led by the Q5) and Mexico (10.6 percent), and triple-digit growth in Brazil (105.2 percent). Even Europe, still struggling to break free of its retail lassitude, returned a 4.3-percent gain, with the UK and Swedish markets up by more than 20 percent. In November alone, Audi's deliveries increased 10.8 percent compared to last year, and it broke the company record for monthly sales, getting 146,250 units out the door. You can find more numbers and details in the press release below. AUDI AG: new sales record after 11 months - Full year 2013 volume already exceeded in November - Sales chief Luca de Meo: "Strong year-end sprint for Audi" - New-generation Audi A6* launched in the first European markets Ingolstadt, 2014-12-09 - Audi continues to post double digit growth in November too: Deliveries climbed 10.8 percent to a new record breaking figure for a single month of around 146,250 cars. The company once again grew significantly in all regions around the globe. Demand for the four rings rose in the Asia Pacific region in particular with sales up 17.7 percent. Since January, the premium manufacturer has delivered around 1,591,100 cars (+10.1%) to customers, thus topping last year's sales total after just 11 months. In the whole of 2013, the Ingolstadt based company sold around 1.575 million units. "Our performance in November shows that we are keeping up the pace as we sprint towards the year-end," says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. "Our large export markets in particular are driving the growth of the four rings at this time." In China Audi handed over 52,544 vehicles (+18.5%) to their new owners. The Audi Q3* provided a strong boost, with demand for the compact SUV growing by 49.8 percent. Since January, the Ingolstadt-based company has sold a total of 516,356 cars in the Middle Kingdom – and thus more than half a million units for the first time.

Meet the first of four Audi A4s coming to our long-term fleet

Yes, you read that right, this is the first of a quartet of A4s we'll be looking at over the course of the year. We're kicking things off with an Audi A4 Premium Plus sedan, and we'll be looking at other iterations of the A4 line later on: the A4 Prestige, Allroad, and S4. What we hope to do is provide you with a thorough examination of each variation, and hopefully give you some guidance on what's worthwhile and what isn't. But first, let's introduce you to the A4 Premium Plus. What we got The A4 Premium Plus is the middle child of the standard A4 line, fitting between the entry-level Premium and the top level Prestige. Stepping up to the Premium Plus adds 18-inch alloy wheels, LED headlights, an S Line body kit, Bang & Olufsen sound system, parking sensors, aluminum window trim, and heated power seats with memory. The model we received from Audi has a number of upgrades that bring it quite close to the Prestige trim level. Most notable is the Technology package, which adds the Audi Virtual Cockpit instrument panel, which replaces the physical gauges with a big LCD screen. It also comes with rear cross traffic alert. A First Edition package was added, too, which adds cooled sport seats, a three-spoke steering wheel, and unique wheels and aluminum interior trim. Our favorite part, is the sport package, which adds sportier suspension, a black headliner, and the aforementioned sport seats. What we skipped Really, we didn't skip much here – this particular A4 Premium Plus is pretty loaded. The only packages not included were the Cold Weather package, which includes heated rear seats and steering wheel, and wheel and tire options. The heated steering wheel isn't necessary since winter is almost over (at least we hope). The cost of these packages added up fast, too. Moving up to the Premium Plus trim over the standard Premium added $3,800. The Technology package was $3,250, the First Edition package was $1,100, and the Sport package tacked on $750. Along with the white paint at $575, our Audi has over $9,000 in options. That brought our tester up to $49,825 from a base MSRP of $40,350. We like everything that's been added. If we were to pick packages we could live without, though, we'd probably pick the Technology and the First Edition packages. As slick as the LCD instrument panel is, there's nothing wrong with physical needles and dials.