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VW may make Bentley a subsidiary of Audi

FRANKFURT — Volkswagen plans to make British luxury carmaker Bentley a subsidiary of its Audi division as it seeks economies of scale among its top-end brands, German trade publication Automobilwoche reported. Bentley, for now overseen by the head of VW's Porsche business, Oliver Blume, will from next year be part of Audi, where VW group Chief Executive Herbert Diess believes it has more potential, Automobilwoche cited company sources as saying. Synergies could include using Audi technology for a new Bentley SUV, it added. Volkswagen, which declined to comment on the report, is reviewing the future of its high-performance brands Lamborghini, Bugatti and Ducati motorcycles as part of broader quest for more economies of scale as it shifts to mass producing electric cars. Sources familiar with the matter told Reuters this month that Volkswagen was working on plans to prepare Lamborghini for a stock market listing. Related Video: Audi Bentley Volkswagen

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

After Le Mans exit, Audi adds World Rallycross to Formula E and DTM efforts

Back in October, Dieselgate claimed another victim: Audi's FIA World Endurance Championship program. Audi left at the height of its Le Mans racing prowess, having won 13 times overall in 18 years at the famous French race. We didn't expect Audi Sport to confine itself solely to the Formula E and Deutsche Tourenwagen Masters (DTM) series, and so today Audi announced that the company would officially back an existing FIA World Rallycross Championship (World RX) team, EKS, in 2017. EKS was formed by Mattias Ekstrom, who is also a factory Audi DTM driver with a couple of championships under his belt in that series. He's been competing in various rally and touring car series for years, and even snagged a ride in a NASCAR Sprint Cup race back in 2010 at Infineon Raceway. The EKS team came together in 2014, with Ekstrom fielding an Audi S1 EKS RX Quattro. And the team hasn't done too badly for itself; in 2016, it took the driver's and team championships. There's only so much Ekstrom's team as privateers can do to protect its championship from factory-backed teams, so that explains why Audi Sport was happy to step in with full support – including vehicle development supported by the actual motorsport department at Audi. Ekstrom will also continue on as a factory Audi DTM driver. Related Video: Motorsports Audi Racing Vehicles fia audi s1