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Essentially sporty | 2017 Audi A4 Quattro Quick Spin

Two boxes checked on the options list set our long-term Audi A4 2.0T Quattro Prestige apart, dynamically, from the rest. One is the Sport Package, and namely the sport suspension with its lowered ride height. The other is the 19-inch wheel package, which includes 245/35 summer tires. The A4's sport suspension is taut without being rough. The car feels as though it's gliding over the road, but some of the chop makes its way into the cabin. It mostly isn't bothersome, but you can feel – and especially hear – any larger imperfections you happen to hit with one the tires. Our car's 19-inch wheels, with their low sidewalls, amplified the potholes, too. Largely, though, it's comfortable and supremely smooth if the road's not all torn to heck. The sport suspension does an excellent job of eliminating squat and dive, and side-to-side body roll, which aids comfort. That ride makes for really smooth sailing in your daily driving duties, especially since the rest of the car feels so civil. The transmission works smoothly and seamlessly in the background in automatic mode. We do notice some of the gear changes if only because we're tuned into how impressively smooth and quick they are. On its own, the transmission tends to shift low in the rev range so you don't get a lot of engine noise with normal driving. We know that there's some athleticism hiding under this car's preppy facade when we look down at the speedometer and realize we're going quite a bit faster than it feels. It's so well composed, though, that we'd be perfectly okay with putting our grandmother in the passenger seat without feeling like we were going to freak her out if we were to happen to exceed the posted speed limit. But after dropping Grandma off, it's time to put the car into Dynamic mode (tightening up steering and ramping up the throttle behavior) and switch the gear lever from D to S. Using the paddle shifters on the Our personality and that of the car changed, becoming more aggressive. back of the steering wheel, the A4 transforms into a truly engaging driving machine. It shifts very quickly, and the sound of the engine becomes more noticeable in part because you can rev it higher, but also because you're more tuned into it. Upshifts and downshifts happen in an instant, to help make full use of engine's sweet spots.

Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

AMS Alpha 10 Audi R8 First Drive [w/video]

Horsepower is a relative number. Compared to the 1,500 hp in the last AMS car we drove, the face-melting Alpha 12 GT-R, 900 seems pretty tame. But by any rational standard that's a crazy amount of power, the kind that's hard to grasp in practical terms. When AMS Performance called us and offered a test in the 921-hp Alpha 10 Audi R8, saying yes was easy. Figuring out how to demonstrate that much thrust was the tricky part. Our solution was to head to the drag strip. What better way to show off the wicked alterations wrought by AMS president Martin Musial and his team than a video showing the car do the Star Trek warp speed effect through the quarter mile? AMS has a history of building quick drag strip cars, like the aforementioned GT-R and a series of Mitsubishi Lancer Evolutions. Vice president Arne Toman even owns the world's fastest Hearse. We should have taken the broken scoreboard at Milan Dragway as an omen. Wiped out by a lightning strike, both displays have since been replaced. Before our test both Musial and Toman explained that the Alpha 10 R8 wasn't built with drag racing in mind. But, being good sports, both met us at the track in southeast Michigan, unloaded the R8 from its trailer, and let us run through the timing lights over and over. The best time that day was 11.0 seconds at 136 mph, uncorrected. One of the many amazing things about the Alpha 10 Audi R8 is that it's essentially a bolt-on system. That's fast, but not what you'd expect for 786 horsepower at the wheels. And, honestly, we're not disappointed. First, a 4,200-rpm rev limiter was set too low to launch on the sticky drag strip. Put another way, that drag strip time is almost a street start. For what it's worth, Musial and Toman didn't seem concerned about the numbers. Like we said, they present the Alpha 10 as an all-around performance car, and we believe them. Now, if you go to AMS with the drag strip in mind, Musial and his staff can program whatever launch rpm you desire. (You're on your own for clutch replacements.) A reflash of the engine controller is part of the Alpha 10 package. Drop off a stock R8 V10 at AMS (or any of its 70-plus dealers), and they'll pull out the suitcase-shaped muffler that sits behind the engine. A pair of turbochargers, small mufflers, and two heat exchangers attach to the stock exhaust system mounts, while a giant water-to-air intercooler sits on top of the engine.