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LTE technology puts Audi in the driver's seat

The recently-launched Audi A3 Sportback was first-to-market with Long Term Evolution (LTE), or 4G, and LTE integration for connectivity on the move is an idea swirling all through the automotive world. Automakers see the faster speeds and faster responses of LTE compared to 3G as making it possible to one day have streaming video, cloud gaming, more intensive apps and even a virtual office with videoconferencing in your car. It will also enable more progress in machine-to-machine (M2M) adoption, giving cars a real-time ability to speak to one another and to infrastructure.
A video by Audi Deutschland looks at what might be possible not only for the average driver in an LTE-equipped car, but how a professional chauffeur might make the most of a car that can help him get his VIP passengers from carport to red carpet safely and on time. You can watch it below.

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

Audi Japan is selling one 'Final Fantasy XV' themed R8

Square Enix's long-awaited next entry in the 30-year-old Final Fantasy franchise arrives November 29th on PS4 and Xbox One, but first up is this promotional tie-in from Audi. In the run up to Final Fantasy XV , Sony Pictures released the all-CG rendered Kingsglaive: Final Fantasy XV movie back in July, and it featured a special version of the 2017 Audi R8 called the Star of Lucis. Now, the company's Japanese branch produced a one-off version of the car in real life and will raffle off the opportunity to buy it (for 50,000,015 yen or about $468,713) on November 21st. Of course, snagging a copy of both the movie and game later this month would be a bit cheaper, and just checking out the trailer or official website is completely free. This article by Richard Lawler originally ran on Engadget, the definitive guide to this connected life. Related Video: Design/Style Marketing/Advertising Toys/Games Audi Coupe Luxury Performance Supercars