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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Audi, Toyota land on MIT's list of 50 Most Disruptive Companies

MIT Technology Review, a magazine all about innovation, has announced its list of the 50 most disruptive companies in 2013, and both Audi and Toyota made the cut. While the term "most disruptive" may carry a negative connotation in most uses (especially in the classroom), the acknowledgement in this case is an accolade, signifying that the company is at the forefront of its industry. In a nutshell, a disruptive company is a business whose innovations force other businesses to alter their strategic direction.
Audi made the list for "pushing autonomous cars closer to fruition with a laser-scanning road detector that fits in a vehicle's front grille," and Toyota for "expanding its dominance of the hybrid-car market with its new plug-in version of the Prius." Click on the image above to be taken to the original graphic at MIT Technology Review, where clickable colored squares reveal information about each of the 50 winners, compiled from a variety of industries.

2017 Audi Q7 2.0 is $5,800 cheaper than the least-expensive V6

Audi has announced that it will add an entry-level Q7 model with a turbocharged 2.0-liter four-cylinder engine. With a starting price tag of $49,950 for a 2.0 Premium, it's a substantial $5,800 less than a 3.0 Premium, which starts at $55,750. With less money comes less power. In contrast to the V6's 333 horsepower and 325 pound-feet of torque, the turbo-four only offers 252 ponies and 273 lb-ft of torque. However, Audi says the 2.0 is half a second quicker to 60 mph than the entry-level V6 model from 2015. That model accelerated to 60 in 7.7 seconds, so expect a low 7-second time from the turbo-four. You'll probably want to spring for the 3.0 if you want to tow. The four-cylinder will tow up to 4,400 pounds with the towing package, which is much less than the V6's 7,700-pound capacity. Although power and towing ability are less in the 2.0, gas mileage goes up. Current V6 models are rated at 21 miles per gallon overall for city and highway mileage, and the four-cylinder improves that by 1 mpg. It's not much, but it's still a little bonus to the big up-front discount. So if you need an Audi Q7, and saving money is your priority, the new 2.0-liter iteration may be the version for you. Related Video: Featured Gallery 2017 Audi Q7: Second Drive View 23 Photos Image Credit: Audi Audi SUV Luxury