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Audi's next S7 spotted sporting Prologue-inspired nose

Our spy photographers caught the next-generation S7 testing at the Nurburgring, and this newest version, while still retaining the S7's hatchback profile, updates it with design cues from the Prologue concept. The front is the most distinctly updated part of the car, and pulls the most from the concept. The grille has been widened and given more defined corners that exaggerate the hexagonal shape. The headlights have been slimmed down and are more in line with the grille. These changes give the front of the new S7 a lower, wider look than its predecessor. Speaking of grilles, we also spot a heat exchanger tucked inside the grille opening on the left corner. We're not sure if this is an intercooler, an additional radiator or perhaps an oil cooler, but clearly something needed a bit more airflow. We don't really have any indications of what powertrain the new version will have, but it will probably have a higher output than the current 450-horsepower S7. Moving around to the back, the much-loved arching hatchback profile drops to a revised tail. The taillights, like the headlights, are more slender than they used to be, and they also appear to have been stretched closer to the center of the rear fascia. The base of the hatchback opening appears to have been widened as well. This doesn't have much of an effect on style, but it should make it easier to load cargo into the S7 and its stablemates. As for when we'll see this new hatch revealed, we're not sure. But this prototype looks close to production-ready, so we could see a debut soon, perhaps sometime next year. Related Video: Featured Gallery 2018 Audi S7 spy photos View 19 Photos Image Credit: CarPix Spy Photos Audi Hatchback Luxury Performance audi s7

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi, BMW, Daimler buy Nokia's Here digital mapping business

The fight for control of Nokia's Here digital mapping service appears to have drawn to a close as a consortium of German automakers has announced a deal to jointly acquire the business from the Finnish telecom giant. As anticipated, ownership in Here will now be taken over jointly by Audi, BMW, and Daimler, beating out reported rivals bids from the likes of Apple and Uber. Here is one of the largest and most advanced digital mapping and location systems. It started out in Chicago in 1986 as Navteq before Nokia acquired it in 2007, and is now slated to change ownership again. The cloud-based service maintains high-definition digital maps for nearly 200 countries and supports over 50 languages, gathering data from users to update the data continuously. Rather than transition the service into their own proprietary technology, however, the automakers insist that it will remain open "to all customers from the automotive industry and other sectors." Ownership will be shared equally between the three companies, with "none of them seek[ing] to acquire a majority interest" in Here. For another, Here's management is promised to remain independent, and "the consortium will not interfere into operational business." Though the purchase price has not been disclosed, it is rumored to be worth in the neighborhood of $2.7 billion. Assuming it passes regulatory approval, the acquisition is slated to be completed in the first quarter of next year. The German automakers anticipate implementing the service to provide connected vehicles with accurate, up-to-date information on road and other conditions. Examples it outlines include warning other drivers of icy conditions based on outside temperature and ABS activation. It could also warn drivers of impending traffic jams, or even guide traffic through green lights in an urban environment. In the future, the highly detailed maps are envisioned to enable fully automated driving as well. Related Video: AUDI AG, BMW Group and Daimler AG agree with Nokia Corporation on joint acquisition of HERE digital mapping business Ingolstadt, Munich, Stuttgart, Aug 03, 2015 - Acquisition will secure and strengthen HERE as an independent company serving customers from all industries - Real-time maps and location based services will be the basis for the mobility of tomorrow - Transaction expected to close in first quarter 2016 Ingolstadt, Munich, Stuttgart – August 3rd, 2015.