1995 Audi S6-5cyl Turbo on 2040-cars

Auto blog

Audi changes the guard at Quattro GmbH

Although it may not have the brand recognition that Mercedes-AMG does or BMW's M division, Audi's Quattro GmbH department is responsible for its most exciting products - including the RS line of performance models and the R8 supercar. For the past year and a half, Quattro GmbH has been led by Franciscus van Meel, but soon it will get a new leader.
According to reports, van Meel (46, pictured right) is being reassigned to head up the Audi R&D center in Beijing. In his place, Audi is promoting Heinz Peter Hollwerweger (60, pictured above) to the post. The move is expected to be confirmed in advance of the Geneva Motor Show, at which point we can expect Audi to claim that it was part of a planned rotation. However sources suggest that van Meel's departure came at the behest of R&D boss Ulrich Hackenberg, who was apparently unhappy with how van Meel has been handling development of the next R8 and of the R8 E-Tron project.
Why Hackenberg would have van Meel reassigned to run one of his own R&D centers is beyond us, but Hollerweger is apparently expected to be able to get the job done faster and better. Whether he'll have any major changes in store for the Quattro division and its products is another matter, but we're looking forward to finding out.

Audi R8 V10 Plus takes on Ducati Diavel in straight line

The classic car-versus-motorcycle comparison is put to the test as Autocar pits a 2013 Audi R8 V10 against the Ducati Diavel in a run from 0-150-0 miles per hour. While you might expect the 162-horsepower Ducati weighing just 515 pounds to blow away the 542-horse, 3,500-pound Audi, this particular test measures the acceleration and braking of both high-performance machines.
Drag racing an Audi R8 against a Ducati on a long, flat stretch of concrete sounds fun to us, and Autocar documented the whole test for our viewing pleasure. We don't want to spoil the fun for you, so let's just say that a Volkswagen-owned brand wins. Scroll down to watch the video for yourself.

Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad