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Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

Who doesn't want an Audi RS7 with turbo horns?

Very little is known about the origins of this exhaust-horned and turbo-eyed beast. The guys at Road & Track tracked it down as far as a Russian tuner named Total Race. Aside from that, what we have here is video of an Audi with no hood and two huge turbos sitting on top of its 4.0-liter V8 instead of nestled in the engine's vee where they belong. And those crazy and haphazardly routed exhausts. We also don't know how much power this thing is making, but from the way it launches away from the camera, we're going to go with "a lot." The YouTube clip claims this is the Stage 10 tune, but who knows. Granted, the drivetrain probably can't take everything this Frankensteined engine could theoretically put down, so there's likely some kind of electro-wizardry at play limiting output until it at least hooks up. And if traction control still exists somewhere in there it might be helping keep the tires from melting. Chances are some part of the driveline will grenade itself if you try this too many times, but hey, as long as you get one or two decent YouTube vids first, right? Even if it doesn't add any meaningful power output beyond the RS7 Performance's already plentiful 605 ponies, we can't bring ourselves to care. The high-pitched sound of the exhaust from those heat-wrapped pipes jutting out like the horns of a crazed antelope are simply priceless. Thank you, Russia. Related Video:

Audi exec denies plans for turbo R8

Sometimes smoke doesn't lead to fire. Rumors indicated Audi might drop a turbocharged engine into the latest R8, but now a top executive is throwing a bucket of cold water onto the burning speculation. "The performance potential of this current engine means we don't need to even look at turbocharging at this point," Jurgen Konigstedt, Audi development boss for V6, V8, and V10 engines, said to CarAdvice. He also said sticking with natural aspiration offered a better sound and sharper throttle response than going with forced induction. "There is less emotion with a turbocharged engine," he said. Konigstedt admitted there was a serious discussion about turbocharging the R8. The argument just didn't win out. "If we feel that people absolutely want a turbocharged engine, then we will have to consider it," he said to CarAdvice. Audi just launched a new generation of the supercar. The 2017 R8's 5.2-liter V10 will be available in two tunes: with 540 horsepower in the standard coupe or 610 hp in the Plus. Rumors have persisted about a smaller, forced induction powerplant at the bottom of the range. Some reports suggested a twin-turbo V6 behind the driver, but others said the electrically supercharged 2.5-liter inline five was a candidate. The reason for the entry-level addition was tied to lowering the taxes on the R8 in markets like China. Related Video: