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Audi officially takes over Abt Schaeffler Formula E team

Audi has been involved with Formula E from the very beginning of the open-wheel, electric racing series. The German luxury automaker has lent its name and a factory driver, Lucas di Grassi, the since Formula E's inauguration in 2014. It has provided technical support and funding to the Abt team since the beginning of the current season. Now, Audi will take over the team's slot, giving the brand an official, full-fledged presence as a manufacturer in Formula E. The new team name will be Audi Sport Abt Schaeffler (moving the manufacturer's name to the front, compared to the current Abt Schaeffler Audi Sport), signifying that supplier Schaeffler will still be a powertrain partner moving forward. "We've been supporting the Formula E commitment with increasing intensity in recent months – on the race days, in the development of the new powertrain and in numerous off-track activities as well," says Audi board member Dr. Peter Mertens. "That Audi will be the first German automobile manufacturer to be actively involved in the racing series starting next season is also a clear commitment of our brand to electric mobility, on the race track as of December and next year on the road as well with the new Audi e-tron." Jaguar, the British luxury competitor to Audi, has its own Formula E team as of the 2016/2017 season. BMW, which supplies support vehicles to Formula E, is expected to field its own team beginning in 2018. Fellow German automaker Mercedes-Benz has been exploring involvement in the electric racing series as well. ABT Schaeffler Audi Sport, and its drivers Daniel Abt and Lucas di Grassi, has claimed five race wins and 23 podiums in Formula E. The team has been a fairly constant frontrunner in the series, and is currently in second place in points standings for this season, behind Renault E.dams. Audi and Schaeffler are currently co-developing a new powertrain for next season. Related Video: News Source: AudiImage Credit: Formula E Green Motorsports Audi Green Automakers Green Culture Electric Racing Vehicles Formula E abt schaeffler

2014 Audi SQ5 ditches diesel, still packs a punch

Over in Europe-land, the Audi SQ5 is a diesel-powered monster capable of sending a whopping 479 pound-feet of torque to its wheels. Naturally, this beast isn't coming to the States, but that doesn't mean we're missing out on the whole SQ5 experience altogether. At the Detroit Auto Show this week, Audi is debuting a new gasoline-powered version of the hot crossover, and while it's not quite the oil-burning dreamboat we've lusted after from afar, we certainly wouldn't kick it out of bed.
Instead of a diesel, we get a boosted version of Audi's supercharged 3.0-liter V6, good for 354 horsepower and 346 pound-feet of torque. Running through an eight-speed automatic transmission, the SQ5 will reportedly be able to fire off 0-60 times in the low-five-second range and will top out at an electronically limited 155 miles per hour. Suspension upgrades are on hand to improve road-going prowess, but also lower the Q5's stance a bit, too.
Because this is an S model, there are plenty of visual upgrades on hand, including a more aggressive front fascia, 20-inch wheels and some pretty new colors including Estoril Blue and Panther Black. Interior upgrades like Alcantara trim and aluminum brightwork add to some sportiness from the cockpit view, as well.

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.