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2013 Audi Allroad

Reincarnated With A Smaller And Less Passionate Soul
Mention the name "Allroad" to most automotive enthusiasts, and it's likely to conjure up images of the Audi A6 Allroad Quattro, first introduced in 1999. That car-like alternative to a sport utility vehicle was based on the German automaker's A6 Avant wagon. But unlike its luxurious road-going sibling, the Allroad was an on- and off-road variant fitted with an advanced height-adjustable air suspension for additional ground clearance, rugged tires on oversized wheels to improve off-pavement grip and unpainted flared fenders and bumpers to protect it from rugged use. That original A6 Allroad arrived with Audi's powerful twin-turbo 2.7-liter V6, more to offset its increased weight than to boost performance, and was eventually offered with a 4.2-liter V8 before it was discontinued in 2005.
Fast forward eight years, and Audi has introduced its replacement - now based on the smaller A4 Avant wagon.

Audi Quattro tech shoots for the moon

Most automakers seem satisfied building vehicles to drive on the Earth's surface. But not Audi. The German automaker is quite literally shooting for the moon with the vehicle you see here. Called the Audi Lunar Quattro, it forms what promises to be an integral part of one team's campaign for the Google Lunar Xprize. That team calls itself Part-Time Scientists, and is the only German contingent of the 25 that originally entered from around the world and the 15 that are still in the race. Sponsored and technically assisted by Audi, the Lunar Quattro is a solar-powered moon rover. It packs an adjustable solar panel and a lithium-ion battery powering four individual hub motors – one in each wheel. It can only travel at a theoretical maximum of 2.2 miles per hour, but outright speed isn't the point here. It's been designed to traverse the difficult terrain of the moon's finely dusted and craggy surface. It'll need to travel at least 500 meters (1,640 feet) and will transmit high-definition video footage from the twin stereoscopic camera on its swiveling head back to Earth. The lunar rover is scheduled to be launched aboard a rocket from Earth to the moon by the end of 2017. The 240,000-mile trip will take five days and is targeted to land north of the moon's equator – close to the place where Apollo 17 (NASA's last manned lunar mission) landed back in 1972. Before that, though, it'll be presented by Audi sales chief Luca de Meo (who's since been named the head of Seat) at the Cannes Innovations Days forum. You can check it out in the gallery and extensive press release below, but first, we suggest you watch the video playlist above while preparing to check out tonight's red moon eclipse. Related Video: Moon landing mission: AUDI AG supports the German Team at Google Lunar XPRIZE Audi is taking off for the moon – together with the Part-Time Scientists team. The group of German engineers are working within the framework of the Google Lunar XPRIZE competition to transport an unmanned rover onto Earth's natural satellite. Audi is supporting the Part-Time Scientists with its know-how in several fields of technology – from quattro drive and lightweight construction to electric mobility and piloted driving. The moon rover will be named the "Audi lunar quattro." "The concept of a privately financed mission to the moon is fascinating," says Luca de Meo, Audi Board Member for Sales and Marketing. "And innovative ideas need supporters that promote them.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: