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Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

Audi considering turbo option for longer, wider Hurac?n-based R8

The debut of the Lamborghini Huracán was (and remains) big news in and of itself, but equally as exciting is the imminent arrival of the Audi R8, which the Huracán presages. While the two will share a common architecture, don't expect that new R8 will simply be a cheaper version of the Huracán (like the current one arguably is to the Gallardo).
For one, the next R8 will be larger than the Huracán. According to emerging intelligence, Audi will make its sports car both longer and wider than the Lamborghini version. It'll also share the new Lambo's innovative carbon-fiber structure that will replace both the firewall and central tunnel. But to power it all, Audi will get more creative.
The next R8 will, like the current model and like the Huracán, offer a V10 engine at the top of the range. It will also offer the same 4.2-liter V8 as the outgoing model. But that won't be the end of the matter. Word has it that Audi is also working on a smaller, turbocharged engine to offer in certain markets that mandate smaller-capacity engines.

Watch Stanford's self-driving Audi hit the track

Sending a self-driving race car around a track with nobody inside seems pointless – there's no driver to enjoy the ride, and the car certainly isn't getting a thrill out of it. But the students performing research with Stanford University's Audi TTS test rig "Shelley" (not to be confused with Audi's own self-driving race cars) are getting a kick out of the numbers generated by the machine. "A race car driver can use all of a car's functionality to drive fast," says Stanford Professor Chris Gerdes. "We want to access that same functionality to make driving safer." The teams push the car to speeds over 120mph and the computers have executed lap times nearly as fast as professional drivers. However, they also spend a lot of time maneuvering at 50 to 75 mph, the speeds where accidents are most likely to happen. That way, the students can figure out how to incorporate braking, throttle and maneuvering to develop new types of automatic collision avoidance algorithms. Better technology, for instance, could have saved Google from a recent slow-speed accident where its vehicle was struck by a bus. During race days, students break into teams to perform different types of research. "Once you get to the track, things can go differently than you expect. So it's an excellent lesson of advanced planning," says Gerdes. In the latest rounds of testing, for instance, one PhD student developed emergency lane-change algorithms, while another recorded a skilled human driver in an attempt to convert his behavior into a driving algorithm. The main goal, of course, is to prepare students for something they may not have expected -- an automotive industry that is adopting self-driving technology at breakneck speeds. This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Green Audi Technology Coupe Autonomous Vehicles Racing Vehicles Performance Videos racecar research