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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Toyota Corolla Cross, Audi Q4 Sportback E-Tron and which beers are like which cars | Autoblog Podcast #635

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Senior Editor, Green, John Beltz Snyder. They're thirsty this week, but first, they talk about the Subaru Forester and Lexus NX they've been driving. They dig into the news about the Toyota Corolla Cross, Audi Q4 Sportback E-Tron and J.D. Power's surprising Initial Quality Study results. A longtime Autoblog Podcast listener suggested our editors try to relate some of their favorite beers to their favorite cars, and they happily oblige. Finally, they help a listener choose a new car in the "Spend My Money" segment. Autoblog Podcast #635 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving Long-term 2019 Subaru Forester 2020 Lexus NX 300h News Toyota Corolla Cross is headed our way Audi Q4 Sportback E-Tron concept revealed Dodge and Kia lead J.D. Power 2020 Initial Quality Study Cars and their beer counterparts Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Show full video transcript text - Hey, everybody. This is Autoblog Podcast producer Eric here. I'm just hopping in quickly at the beginning of the episode to let you know that this episode of the Autoblog Podcast is brought to you by these SoFi Daily Podcast. Reaching financial independence starts with having the right information. So every weekday morning, SoFi keeps you up to date with important business news and stock market happenings and how they affect your financial life. So get your money right and search for SoFi-- that's S-O-F-I-- wherever you get your podcasts. On with the show. [THEME MUSIC] [ENGINE REVVING] [CAR DRIVES AWAY] GREG MIGLIORE: Hello, and welcome to another episode of the Autoblog Podcast. I am Greg Migliore. We have a great show for you today on this hot, sizzling Thursday afternoon in July. Joining me today is senior editor for all things green, John Snyder. What's up, man? JOHN BELTZ SNYDER: Hey. Just trying to beat the heat with some iced coffee today. GREG MIGLIORE: Sounds good, sounds good. My coffee is just cold because I haven't microwaved it in a while. And chuckling at that remark-- charitably, I guess-- is consumer editor Jeremy Korzeniewski. How you doing? JEREMY KORZENIEWSKI: I'm doing good. I-- I mean, unlike you guys, I stopped drinking coffee about an hour ago.

Audi diverting a third of R&D budget to electrification

Companies make promises all the time. We'll do X by Y. The new A will be our biggest seller in B. You know the drill. But it's when an automaker puts its money where its mouth is that we really stand up and take notice. That's precisely what Audi is doing as it attempts to convert 25 percent of its sales to electrified vehicles by 2025. Citing two sources with knowledge of Audi's plans, Reuters reports that around a third of the company's research-and-development budget will go to " electric cars, digital services, and autonomous driving." Of course, shifting that much money over to newer technologies means sacrifices elsewhere – Reuters' sources claim Audi will move money away from combustion engines and reduce country-specific powertrain variants, but the sources wouldn't get more specific. According to Reuters, Audi is 22nd in total sales of hybrids and EVs. That's eight spots behind Mercedes and ten spots behind BMW (not to mention hybrid-happy Lexus). Audi's only electric representatives in the US market are the A3 e-Tron and Q5 Hybrid and things aren't much better in Europe – the company needs to dump buckets of money into expanding its meager lineup to bring up the percentage of EVs it sells. Expect greater detail on Audi's electrification plans very soon – CEO Rupert Stadler will discuss the company's path forward on Wednesday at a closed-door meeting in Munich with over 2,000 managers. It's unlikely all those managers will be able to keep quiet. We'll be listening. Related Video: Featured Gallery Audi E-Tron Quattro Concept View 36 Photos News Source: ReutersImage Credit: Audi Green Audi Volkswagen Green Driving Electric Hybrid PHEV e-tron audi e-tron electrification