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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Mazda3 versus BMW 1 Series and Audi A3 in Euro diesel showdown

It's not exactly a Tesla Model S taking on a Ferrari, but for us green enthusiasts, a drag race and comparison between reasonably priced diesel hatchbacks does hold interest, and UK's Auto Express was kind enough to do the deed. When raced, the diesels actually laid a little rubber coming off the line, though the track was covered in rain. Did we mention it was in the UK? The comparison was between diesel hatchbacks priced at less than 22,000 British pounds (about $34,500 US), and Auto Express pitted a Mazda3, a BMW 1-Series and an Audi A3 against each other. The results are revealed in the 11-minute video you can watch below. In short, one car smoked the others. In order to set the tone, you should know that the Mazda's 150 horsepower is about 35 more than the other two entrants. The Mazda also earned points for its quiet motor (it sounds more like a petrol engine, the host says), standard equipment that would add about $4,000 to the other two cars if included and relative roominess in front and in back. The Audi gained points for its storage space, while the BMW had the only rear-wheel-drive car in the hunt. See for yourself how the competition stacks up. News Source: Auto Express via YouTube Green Audi BMW Mazda Diesel Vehicles bmw 1-series Auto Express

Audi has new Q5 and Q2 crossovers coming this year

Update: Audi has released a teaser video for the Q2 crossover ahead of its debut in Geneva. That video is above. The original post from December continues below. Before the new year is done, Audi will introduce two new crossovers. The announcement comes as part of a planned ˆ3 billion investment plan for 2016, and will include a new Q5 as well as the addition of a new Q2 model into the range. That's pretty ambitious considering the company hadn't produced its first SUV until ten years ago. The replacement for the Q5 should be fairly straightforward, replacing a model that already exists. The current Q5 was launched in 2008 and underwent a refresh in 2012. Expect the new model to offer similar dimensions and specifications, but with improvements to help it fend off the likes of the Mercedes GLC, BMW X3, and the Porsche Macan which shares its MLB underpinnings. The arrival of the Q2, however, promises to take Audi's crossover range further downmarket. With the existing Q3 already taking on Mercedes GLA and BMW X1, the Q2 could go a size smaller to rival the next Mini Countryman. Whatever form it takes, we'll find out within the year, according to Audi. Beyond next year, Audi says it will build its first volume electric vehicle in 2018. The vehicle will take the form of a battery-powered crossover, previewed by the E-Tron Quattro concept (pictured) at the Frankfurt Motor Show this past September. With these and other additions, Audi aims to expand its range to 60 models by 2020. Audi launched into the crossover market with the debut of the original Q7 in 2005. It has since expanded its high-riding lineup with the arrival of the Q5 in 2008 and the smaller Q3 (in overseas markets at least) in 2011. The Q2 is one of several new crossovers said to be in the works at Ingolstadt, including a potential slant-back crossover coupe to be dubbed Q6 and a Q4 to put the TT Offroad concept into production. Audi Group invests in the future - Capital expenditure of more than ˆ 3 billion in 2016 - Audi CEO Rupert Stadler: "Continuing with high levels of investment in future technologies to enhance strong position" - Axel Strotbek, Board of Management Member for Finance and Organization: "Gaining financial scope through further cost optimization" - Audi Board of Management Member for Human Resources Thomas Sigi: "Looking for experts in areas important for the future" Audi will lay the foundations for future growth in 2016.