2016 Audi S5 *6-speed Manual* *black Optic Plus Package* *sport on 2040-cars

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Audi Adaptive Cruise Control is the 2017 Autoblog Technology Feature of the Year

Adaptive cruise control is not a new concept, but it is evolving, and Audi is at the forefront. Those advancements were enough for us to name Audi's Adaptive Cruise Control the winner in the feature category for the 2017 Autoblog Technology of the Year awards. The simple name is somewhat misleading. In addition to keeping the car a set distance from the car ahead in traffic, Audi's adaptive cruise takes into account topography, curves, and speed limits. Pass a speed limit sign and the set speed will reset it to match. Or when traveling on a winding road, the car will slow appropriately for the slower corners. With a navigation destination set, it will even slow the car so you can make the turn without hitting any pedals. It's currently available on the Audi A4 sedan and Allroad as well as the Q7 crossover, and will be optional on the upcoming S4, A5/S5, and Q5 and other future Audi models. Audi's advanced cruise system beat out two other finalists in the feature category, Jaguar's Activity Key and the Cadillac Rear Camera Mirror. To us, the Audi system represents a bigger step forward and a greater impact on safety. It will also inform future full-autonomous features and marks a step in that direction. For more on our 2017 Autoblog Technology of the Year awards, including the winner in the car category, check out our awards page. Audi Technology Technology of the Year Autonomous Vehicles Luxury Videos

Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

Audi reveals driver lineup and livery for Rolex 24 at Daytona

Audi has announced driver lineups for its customer teams running the R8 LMS GTD in this year's Rolex 24 at Daytona. The Rolex 24 is the first event for the inaugural season of the new United SportsCar Championship series, which merges the old Grand-Am Series with the American Le Mans Series. The new series kicks off January 25.
Flying Lizard Motorsports, which has traditionally been known for repping the Porsche 911, will campaign a pair of R8 coupes, while GMG Racing, Paul Miller Racing and Fall-Line Motorsports will run one car each. A number of drivers on each team are Audi Sport factory drivers, hot shoes like Oliver Jarvis for Fall-Line and Filipe Albuquerque and Dion von Moltke for Flying Lizard, while there are also a few Audi Sport customer drivers.
"We have a fantastic group of racing partners and drivers this season and look forward to defending last year's Daytona win," said president of Audi of America, Scott Keogh. "The successes of the R8 in endurance racing are a testament to the engineering found in every Audi on the road today."