2013 Audi S5 3.0t Quattro Prestige on 2040-cars

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Will Audi surprise us with an all-electric SUV?

Audi may be looking to get seriously competitive in the electric vehicle market, according to a report from Reuters. The company has plans prepared for a range of EVs that would compete with the likes of BMW and Tesla. In a market where innovation is seen as valuable, getting on board with electrification could help Audi avoid appearing out of step with the rest of the crowd (and the market), with analysts predicting a sharp uptick in battery-powered cars in the next several years. Building on the E-Tron line, which already includes the A3 E-Tron, Audi will begin offering an electric version of its R8 supercar in Europe next year. According to two confidential sources at Audi, the company also has plans for high-performance electric sedans and SUVs. It appears as though Audi is taking direct aim at Tesla with alternatives to the current Model S and the upcoming Model X SUV. Advantage: Audi? Without getting into too many specifics about such plans, the sources did confirm the existence of blueprints for an Audi Q8 E-Tron. Audi has said that any future electric cars would have a target range of 400 kilometers (about 249 miles), but previous reports suggest that the Q8 E-Tron could have a range of about 370 miles. That could be a serious challenge for Tesla. Advantage: Audi? All the German automakers have electric tricks up their sleeves. BMW has its i line, with the i3 making headway and the i8 expected to sell well. Mercedes-Benz has gotten into the game the B-Class Electric Drive. Also, its parent company Daimler has a stake in Tesla. Now, Audi appears poised to launch its own diverse electric fleet, and the next move might just be an SUV. And while this added competition might seem like tough news for Tesla, the proliferation of EVs, and the growing infrastructure that goes along with it, is more likely a tide that raises all (electric) ships - something that Elon Musk seems to understand very well.

Audi looks at the future of transportation for Ender's Game film

The forthcoming science-fiction movie Ender's Game, starring Harrison Ford and Ben Kingsley, takes place in a high-tech world. So if movie-watchers are to be fully immersed in the story, every detail counts. That's why the computer-generated special-effects company assigned to the movie, Digital Domain, enlisted the help of Audi to design a future car that would fit seamlessly in the film's world - part of its $17.2-million investment in the movie.
Audi went all out, with Head of Audi Exterior Studio 1 Frank Rimili and designer Björn Wehrli assigned to the Audi Fleet Shuttle Quattro's design, which is so thorough and cohesive that we wouldn't be surprised to see cars like it on the road three-quarters of a century down the line. Rimili doubts that, but is "absolutely sure" Audi will still be around in 2088.
Watch the making-of video below to see all of the work that went into designing a car that will never see the light of day - in the real world, that is. If you're a fan of science fiction or the novel on which the movie is based, head on over to a theater to watch Ender's Game, which opens on Friday.

2017 Audi A4 pricing drops before Detroit debut

With its spring 2016 on-sale date rapidly approaching, Audi confirms the official pricing structure for the new A4 sedan. The four-cylinder-only A4 line starts at $38,250 – a $1,400 increase over last year's model – but like the similarly priced BMW 328i and Mercedes-Benz C300, that figure climbs quickly. For one, unless you're planning on living with a front-wheel-drive Audi, you'll need to add on $2,100 for the automaker's torque-vectoring Quattro all-wheel-drive system. And unless you want the basic Premium trim, plan on tacking on $3,800 for the Premium Plus trim or $8,600 for the range-topping Prestige. What's all this mean? For that, we'll turn to the newly switched-on online configurator. The standard A4 doesn't sound like a terrible deal, offering standard bi-xenon headlights, LED taillights, three-zone climate control, leather seats, a sunroof, and a seven-inch MMI system. Moving up to the Premium Plus switches up to full LED headlights, heated front seats, a 19-speaker Bang and Olufsen 3D stereo, push-button start, and an S-line exterior treatment. Finally, the top-line Prestige's notable standard items include an 8.3-inch, nav-equipped MMI system, Audi's excellent virtual cockpit (an Autoblog Tech of the Year finalist), and a head-up display. If you're balking at the trim packs, rest easy knowing Audi has spread the options around liberally. You can get navigation and heated seats on a base model – they're $2,400 and $900, respectively – and Virtual Cockpit can be added to the mid-grade model. The base can be had with standard 18-inch wheels, while the Premium Plus allows drivers to ditch the 18s and move up to 19s. Even the top-of-the-line Prestige has a few options, including an $1,800 Driver Assistance pack (adaptive cruise, auto high beams, and lane keeping assist ) and a $1,450 Warm Weather Pack (vented front sport seats). While you can get an A4 for $38,250, you can also build one up to $55,375. Look for the 2017 Audi A4 in dealerships this spring. And head over to the online configurator to build your ideal Audi sedan now.