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Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

Audi S8 Plus packs 605 horsepower

Audi doesn't offer an RS 8, and probably never will. But with the release of the new S8 Plus, we wonder if it will ever have to. Because Ingolstadt's new flagship performance sedan packs a mighty punch. "Plus" doesn't even begin to describe the enhancements Audi and Quattro GmbH have wrought on the ultimate new version of the A8 sedan. Power is increased from 520 horsepower to 605, besting anything else in its class. Only the Mercedes S65, which packs four more cylinders and two additional liters of displacement, offers more horsepower. Torque is quoted at 516 lb-ft – a gain of 35 – and can deliver up to as much as 553 lb-ft in overboost. That bests any eight-cylinder performance sedan save the S63. The force-fed V8s in the Jaguar XJR, Maserati Quattroporte, and outgoing Alpina B7 don't stand a chance. All that muscle translates to a 0-62 time quoted at 3.8 seconds. Top speed is governed as usual to 155 miles per hour, but can be derestricted to nearly 190 with the Dynamic package that comes standard in Germany – one of the few places where top speed actually matters. Carbon-ceramic brakes keep all that power and pace in check, nestled inside 21-inch wheels. Naturally, Audi gives the S8 Plus a wide array of visual upgrades inside and out to set it apart from "lesser" versions, and is offering it in an exclusive matte silver finish. Of course none of those enhancements come cheap. In its home market come the end of November, Audi will charge 145,200 euros for the S8 Plus, representing a 28k premium over the existing S8. That also places this as the new top of the line, commanding a higher price than even the long-wheelbase, dozen-cylinder A8 L W12. We're waiting on word as to whether Audi will bring the new S8 Plus to America, where it would likely similarly cost over $140k. The pinnacle of sportiness – the new Audi S8 plus - Highest powered sport sedan in the premium segment - 4.0 TFSI engine outputs 445 kW (605 hp) and up to 750 Nm (553.2 lb ft) - Zero to 100 km/h (62.1 mph) in 3.8 seconds; top speed of up to 305 km/h (189.5 mph). Audi is making a strong statement with the new S8 plus*. With a power output of 445 kW (605 hp) and a top speed of up to 305 km/h (189.5 mph), the new Audi S8 plus* delivers even more enhanced driving performance. The new top model is reinforcing the brand's position in the segment of premium class sedans. "We have further sharpened our large sport sedan," says Prof. Dr.

A luxury crossover for people who like to drive | 2018 Audi Q5 First Drive

1.6 million. That's how many Q5s Audi has sold since the model's 2008 debut, making the agreeable but stylistically neutral sport-ute the best-selling premium SUV on the planet. One in four Audis sold is a Q5, which is a big part of why the German carmaker made significant improvements intended to ensure the 2018 Audi Q5 is another success story. For starters, the Q5 has swollen in size. Not by much – we're talking 1.3 inches in length, half an inch in wheelbase, and incrementally more height – but enough to boost rear legroom by 0.39 inch and add 0.31 inch to rear headroom. If you're worried that curb weight has bloated in direct proportion to the larger footprint, fear not: The 2018 model is actually up to 198 pounds lighter than the model it replaces, thanks to a carefully modulated blend of high tensile steels and aluminum in the chassis, and incremental weight savings throughout. Two turbocharged engines are available: the Q5's 2.0-liter TFSI engine producing 252 horsepower and 273 pound-feet of torque (doing the 0-to-62-mph sprint in 6.4 seconds), and the SQ5's 3.0-liter TFSI mill that turns 354 hp and 369 lb-ft (capable of whisking it to 62 mph in 5.2 seconds). The 2.0-liter meets a new seven-speed dual-clutch S tronic transmission, while the beefier 3.0-liter gets a conventional eight-speed torque-converter-equipped gearbox to handle the higher torque. Audi's new Quattro ultra setup (already seen in the A4 and Q7) offers fully variable torque distribution that helps achieve 20/27 mpg with the 2.0-liter and 18/26 mpg for the 3.0-liter. The system can de-couple the rear axle via an electronic clutch, which improves fuel economy; with 100 percent of torque directed to the front wheels during straight-line driving, the parasitic losses of running power needlessly through the rear differential are avoided, while a second clutch controls front/rear torque distribution. Audi says the ultra setup works proactively, not reactively, using torque vectoring to distribute power and anticipating changes in vehicle dynamics 500 milliseconds before the torque is redistributed. While there are numerous tech updates under the skin, the body itself is very familiar. In person, the Q5's looks are tweaked ever-so-slightly thanks primarily to a curvier, crisper character line that is so sharp, it casts its own shadow under certain lighting conditions. Inside, a Q7-like upgrade gives the cabin a more sophisticated feel.