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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2016 Audi RS 7 Performance Quick Spin

Audi's roster of Sevens – the A7, S7, and RS 7 – gets a new and overachieving member with the new RS 7 Performance. The big story is that it ups the RS 7's 560 horsepower to 605. And while the advertised torque rating of 517 pound-feet doesn't change, Audi says the car will actually produce 553 lb-ft during moments of overboost. Hunkered-down with 21-inch wheels filling the wheel wells, the RS 7 Performance has a top speed of 190 miles per hour, and runs to 60 mph in 3.6 seconds – our informal stopwatch tests suggest that may even be conservative. We drove the RS 7 Performance in Florida, which included an eventful lap around Daytona International Speedway's road course, just prior to the Rolex 24 Hours at Daytona. More about that in a moment. Driving Notes The RS 7 Performance is pretty rough-riding at its softest, a problem only on bad pavement and roads with dips. It isn't punishing, but it never lets you forget this is a performance luxury car, in that order. The eight-speed Tiptronic automatic transmission is a sweetheart, never confused and always standing by to maximize the 4.0-liter, twin-turbocharged V8's muscle. It would have been nice to be able to dial in a little extra exhaust sound – what you can hear makes you want more. The RS sport seats, with optional Valcona leather and Alcantara inlays and steering wheel cover, are excellent. There's a reason why Audi is a template for automotive interior designers. Rear seat room is a little tight but tolerable. As for that lap at Daytona: We were only given one, so we went for it, and hit 164 mph on the back stretch before having to wade deep into the ABS for the bus stop turn. The engine was still pulling hard – we have little doubt the advertised 190 mph top speed is accurate. While the big ceramic brakes did their job, we weren't given a cool-down lap, and the combination of 4,500 pounds and 164 mph seemed to have set the front brakes on fire. No, really. It took a spritz of water to drown them out. We were told that it isn't unusual for ceramic brakes, the first time they hit 800 degrees, to burn out some impurities. Afterwards, the brakes worked fine, but we sure got a lot of attention from the IMSA Rolex crew on pit road. The RS 7 Performance is a viceless car, one we'd cheerfully drive for a very long time.