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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

New Audi Allroad Shooting Brake concept images leak out, next TT previewed?

The Detroit Auto Show media preview kicks off on Monday, which means the time is just about ripe for previously embargoed images and information to start leaking out onto the web in a major way. Case in point is this Allroad Shooting Brake from Audi, a seemingly close-to-production vehicle that may foreshadow the styling of the upcoming Audi TT, or hint at the looks of a Q1, or both.
The TT bit may seem far fetched, but we do know that Audi has used a small wagon concept to preview the design of an upcoming TT before - back in 2006 before the release of the gen-two car. We also fully anticipate the Q1 to be breaking cover sooner rather than later, so the safe money is that the concept closely resembles what that production vehicle will ultimately look like, though perhaps with a bit more height overall.
And, frankly, be it a TT or Q1 or both, we like what we're seeing. Sharp character lines on a rounded body form follow the idiom of the current TT rather nicely, while the big-wheels-at-all-corners stance plays into the sporting character we'd expect from any small Audi. Inside, we see the same Virtual Cockpit, MMI controller, and vents that we recently took in at CES, though with a slightly different steering wheel (with the starter button built right in). Tidy work here, too.

Audi SQ7 TDI packs 48V electric compressor, 664 lb-ft

Take a look at the new Audi SQ7 TDI. It's the first time Audi has done an S performance version of its flagship sport-ute, and packs under the hood a 4.0-liter V8 turbo diesel engine mated to an eight-speed automatic and all-wheel drive. It produces a potent 435 horsepower, and an absolutely bonkers 664 pound-feet of torque. The Audi SQ7 TDI produces a massive 664 lb-ft of torque. Impressive as it is, though, that doesn't even tell the full story. That's enough to make us forget it wasn't there in Geneva. It's also more torque than just about anything the Volkswagen Group makes – short of the Bentley Mulsanne Speed and the new Bugatti Chiron. Not even the Lamborghini Aventador SV or Bentley Continental GT Speed can touch that torque figure. Nor can competition like the Porsche Cayenne S Diesel (with its 385 hp and 627 lb-ft) or the BMW X5 M50d (381 hp and 546 lb-ft). It may not surpass the old twelve-cylinder Q7 6.0 TDI (with its 493 hp and 738 lb-ft), but still trounces the VW Touareg V10 TDI (309 hp and 553 lb-ft) – which was strong enough to tow a jet airplane, while the new SQ7 is fast enough to out-drag one (as you can see from the video below). Impressive as it is, though, that headline-grabbing torque figure doesn't tell the full story. To get there, Audi employed two conventional, sequential turbochargers and a third compressor that – in an industry first that's been a long time coming – is powered electrically. The engineers in Ingolstadt installed a beefier 48-volt electric subsystem to power the electric compressor (among other systems) and its latest valvetrain tech for the first time in a diesel. The result, Audi says, is a lack of any perceptible turbo lag – and a 0-62 time quoted at 4.8 seconds, en route to the typical electronically limited top speed of 155 miles per hour. As if that weren't enough, Audi also equipped the SQ7 TDI with an optional suspension package that coordinates the activities of three systems. There's a differential, a four-wheel steering system, and a clever electromechanical roll stabilization system that employs an electric motor (made possible once again by that 48-volt system) and a three-stage planetary gearbox to keep it all level and improve ride quality over rough surfaces. The sum total is an impressive technological tour de force on Audi's part, but one that we may just have to admire from afar.