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Audi's 2025 goal for 25% EV sales? It's already happening

We were pleasantly surprised by Audi's full-throated support for plug-in vehicles at the recent Los Angeles Auto Show. That support took the form of the surprising claim that between 20 and 25 percent of new Audis sold will have a plug by 2025. The encouraging electric love fest continues in a new press release that's all about the brand's European sales. Now, US sales of the A3 E-Tron will start at some point in the next two months, so we don't know how the excellent plug-in hatch will fare here but as you can see, things are going extremely well in Europe: A year after its market introduction, the sales figures for the Audi A3 e-tron are also extremely encouraging: In Western Europe, it conquered top spot among the electric cars in the premium compact segment over the past few months. In Norway and the Netherlands one in four Audi customers is already opting for an A3 e-tron. So, after being available for 12 months across the pond, the numbers are impressive. Perhaps Audi of America CEO Scott Keogh knew that the 25 percent threshold is already a reality in two countries when he spoke to us in LA. In any case, Audi's got something to point to today when people ask if selling 25 percent of its cars as EVs is possible. If you'd like to add your dollars to Audi's plug-in sales figures, the A3 E-Tron's configurator is live. AUDI AG: European sales up six percent in November Audi remains on track: With around 147,750 deliveries (+1%) in November, the company reaffirmed its strong sales result from the prior-year month. In Europe, the Ingolstadt-based carmaker increased sales by 6 percent to around 62,300 units, despite the model changeover for its bestseller, the Audi A4. Since the start of the year, more than 1.64 million customers worldwide have chosen the brand with the four rings, up 3.4 percent. "In light of extraordinary effects in China and the model phase-out for the first-generation Q7 in the United States, we are satisfied with our sales performance in November," says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. "The sustained high demand for Audi models in Europe and our good global order situation continue to provide momentum for the months ahead." Most recently, the brand's growth in Europe was driven particularly by the latest models: Sales of the Audi Q7, with the latest generation launched in summer, quadrupled to around 3,300 units in November.

Audi could buy back 25,000 older diesel Q7s

Audi will follow the example of Volkswagen here in the US, according to Germany's Der Spiegel. The paper reports that the luxury brand will buy back 25,000 vehicles with 3.0-liter, turbodiesel V6s that don't pass US emissions tests, and repair others. While we can expect an official update on the 3.0-liter TDI during a hearing on November 3, Der Spiegel's report could serve as a preview. The paper reports Audi will only offer owners of older Q7 TDIs buybacks. According to Reuters, Audi will repair an additional 85,000 vehicles that violate emission laws, although the report doesn't specify models. Audi USA's consumer information website lists an EPA "notice of violation" for all diesel-powered A6, A7, and A8 sedans, as well as Q5 crossovers, from model years 2014 through 2016. The Q7, meanwhile, stretches from to 2009 to 2016. We should also consider what Der Spiegel's report means for German consumers. Volkswagen has received a lot of heat across the pond over its decision to not offer buybacks in Europe, owing to the far greater number of affected vehicles. That both VW and Audi are looking at US buybacks is surely something that will irk the brands' critics in their homeland. We'll have more on Volkswagen/Audi's plans for the 3.0-liter TDI V6 on November 3. Related Video:

VW CEO lost his job over buggy software that delayed new models

It says a lot about the state of the auto industry and where it's going that software problems have cost the CEO of a carmaker his job. Volkswagen ousted Herbert Diess as chief executive officer after severe software-development delays set back the scheduled launch of new Porsches, Audis and Bentleys. This was untenable considering buggy software postponed the debut of VW’s initial rollout of ID models, and customers are still having to drop off their cars at the dealer for updates the company has struggled to make over the air. Sure, Diess also didnÂ’t do enough to make allies and became increasingly isolated due to his hard-nosed leadership style. In his push to transform the company into an electric-vehicle leader, he repeatedly clashed with labor leaders by warning VW was losing out to Tesla and needed to cut thousands of jobs. But failures at the carmakerÂ’s software unit Cariad ultimately eroded DiessÂ’s support from the powerful Porsche and Piech family that calls the shots. Back in December, VW overhauled its management board, stripping Diess of some responsibilities while tasking him to turn around Cariad. While thereÂ’s been a lot of re-arranging since then, Diess didnÂ’t manage to make the issues go away. Discord at Cariad has pushed back the rollout of important new models including the electric Porsche Macan, a high-volume sport utility vehicle for the division thatÂ’s planning an initial public offering in the fourth quarter. AudiÂ’s new line of Artemis EVs has been delayed by around two years to 2027. And VWÂ’s ultra-luxury brand Bentley may not be able to go all-electric by the end of this decade as planned because of the software issues, Automobilwoche reported earlier this month. “Taking over the ship at Cariad seems to have been DiessÂ’s downfall,” said Matthias Schmidt, an independent auto analyst based in Berlin. VWÂ’s solutions to challenges tend to reflect its status as an industrial behemoth: itÂ’s able to throw lots of money and people at its problems. But modernizing the company for the digital age is going to take bringing in talent and building skillsets outside its traditional zones of expertise. Drivers increasingly demand intuitive user interfaces and services that could create new revenue streams, if done correctly. “Software is the key to the future,” TeslaÂ’s Elon Musk tweeted when one of his followers asked about VW switching CEOs. Diess certainly didnÂ’t lack ambition.