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Watch this Audi RS6 go 208 mph... on ice

In and effort to promote the high-speed grip of its new Hakkapeliitta 8 winter tire, Nokian threw a set of its new rubber on a race-prepped Audi RS6 and got moving - very, very quickly. In fact, on March 9 on top of the very frozen Gulf of Bothinia near Oulu, Finland, Nokian's test driver Janne Laitinen set a new world record for the fastest speed recorded driving on ice. If you'll recall, this isn't the first time that Audi and Nokian have played this game, either.
Using the guidelines set forth by the Guinness Book of World Records for such things, Laitinen averaged 208.602 miles per hour (335.713 kilometers per hour) over the course of two runs on natural, untreated ice. Another constraint is that the ice speed record must be done using commercial available tires, which is obviously great PR for the new Hakkapeliitas. The press release doesn't make any mention of how the RS6 was prepared to reach such high velocities, but the images of the car make it clear that this is no stock machine. Scroll on below to see the impressive video evidence of the Audi's record run.

Watch the Audi R18 E-Tron Quattro long-tail testing at Monza

Audi released a single photo of the long-tailed version of its R18 E-Tron Quattro Le Mans racer, but the photo didn't offer the best view of the stretched rear. The car has been caught testing at Monza, in Italy, and not only do we get a better view of what it's got out back, we get pretty awesome sound as it makes high-speed runs past the camera.
Since the 2013-spec car was found to be down on performance versus the 2012, the long-tail is a different evolution to see if Audi can eke out more performance from its already dominant chassis. Have a look and a listen in the video below.

Watch Audi's Emmy promo, starring Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus

A lot of online videos try way too hard to be funny, but the promo from Audi for the 66th Emmy Awards on Monday, August 25, shows that if you put faith in a proven group of hilarious actors, you can strike comedy gold. The short film reunites Breaking Bad stars Bryan Cranston and Aaron Paul as the proprietors of a pawnshop of rare and obscure items called Barely Legal Pawn. They have their own fictional reality show (which really needs to exist) that rips off Pawn Stars, and this segment has comedy veteran Julia Louis-Dreyfus coming in to sell her Emmy award for Best Supporting Actress in a Comedy as Elaine on Seinfeld. Louis-Dreyfus also pays the title sponsor's bills by subtly incorporating a 2015 S3 into the otherwise car-free gag.
It would ruin the video to spoil any of the jokes; you just need to watch it. Cranston actually bridges the gap here because way before he became famous as Walter White on Breaking Bad, he had a recurring guest role on Seinfeld as dentist Dr. Tim Whatley. If you're a fan of either show or just need a hearty chuckle for today, this one is definitely for you because all three former Emmy winners put in fantastic performances.