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Which will Dieselgate hurt more, Volkswagen or US diesels?

The most damning response to the news Volkswagen skirted emissions regulations for its diesel models may have actually come from the Los Angeles Times. On Saturday, the Times published an editorial titled "Did Volkswagen cheat?" The answer was undoubtedly yes. When you can't drive down Santa Monica Boulevard without seeing an average of one VW TDI per block, the following words are pretty striking: "... Americans should be outraged at the company's cynical and deliberate efforts to violate one of this country's most important environmental laws." VW has successfully cultivated a strong, environmentally conscious reputation for its TDI Clean Diesel technology, especially in states where emissions are strictly controlled. A statement like that is like blood all over the opinion section of the Sunday paper. The effect on VW's business, even Germany's financial health, was already felt Monday when the company's shares plummeted 23 percent in morning trading. The statement on Sunday from VW CEO Dr. Martin Winterkorn says "trust" three times. That probably wasn't enough in nine sentences. Writers over the weekend have compared VW's crisis to one at General Motors 30 years ago, when it was the largest seller of diesel-powered passenger cars until warranty claims over an inadequate design and ill-informed technicians effectively pulled the plug on the technology at GM. In a sense, VW is in the same boat as GM because it has fired a huge blow into its own reputation and that of diesels in passenger cars. And just as automakers like Jaguar Land Rover, BMW and, ironically, GM, were getting comfortable with it again in the US. VW of America was already knee-deep in its other problems this year. Its core Jetta and Passat models are aging and it needs to wait more than a year for competitive SUVs that American buyers want. The TDIs were the only continuous bright spot in the line and on the sales charts. Even as fuel prices fell and buyers shunned hybrids, VW managed to succeed with diesels and show that Americans actually care about and accept the technology again. Fervent TDI supporters might actually lobby for that maximum $18 billion fine to VW. I've personally convinced a number of people to look at a TDI instead of a hybrid. Perhaps not so much for stop-and-go traffic, but I know buyers who liked the idea that a TDI drove like a normal car and wasn't packed with batteries.

2016 Audi SQ5 TDI Plus a quick sprinter with 35 mpg

Not only does Europe get cool diesel-powered models, but occasionally, some of those oil-burners are of the high-performance variety. Take the Volkswagen Golf GTD, Audi Q7 V12 TDI, and now this, the new Audi SQ5 TDI Plus. In this new form, the 3.0-liter, turbodiesel V6 is very nearly as powerful as the supercharged V6 available in the US-market SQ5, producing 340 horsepower. That's 27 more than stock, for those keeping track at home. In terms of torque, of course, the diesel-powered SQ5 just embarrasses the gas-powered CUV. Torque is up 37 pound-feet to a thumping 516 lb-ft. We'll go ahead and classify that as a lot. This extra output allows the SQ5 TDI Plus to hit 62 miles per hour in just 5.1 seconds, matching the supercharged model we have access to here in the US. The top speed, as with the gas-powered model, is limited at 155. Unlike North America's CUV, though, fuel economy is very impressive. European drivers can expect the equivalent of 35.6 miles per gallon, compared to just 24 mpg with the gas engine. We have a full set of images of the new SQ5 TDI Plus from the floor of the 2015 Frankfurt Motor Show. Scroll up and check them out. Related Video: Even more power and top-of-the-line equipment: The Audi SQ5 TDI plus with 250 kW (340 hp) - The SQ5 TDI plus will launch on the German market in October 2015 - 700 Nm of torque; from 0 to 100 km/h in 5.1 seconds - On request, exclusive equipment package from quattro GmbH Audi is further expanding its range of S models. In October, the new SQ5 TDI plus* will arrive at German dealerships with more power and driving pleasure and even more extensive equipment – with 250 kW (340 hp), sport differential and 21-inch wheels. Even in its basic version, the successful Audi SQ5 TDI* comes as an SUV with the performance of a sports car. The plus version has an even higher power output. The biturbo V6 TDI produces 250 kW (340 hp) from its three liters of displacement by way of increased injection pressure. This results in 20 kW/27 hp more power compared to the SQ5 TDI. Its peak torque is increased by 50 (36.9 lb-ft) to 700 Nm (516.3 lb-ft). The powerful diesel SUV accelerates from 0 to 100 km/h (62.1 mph) in just 5.1 seconds; the top speed is electronically governed to 250 km/h (155.3 mph). In the NECD cycle, it merely requires 6.6 liters of fuel per 100 kilometers (35.6 US mpg) with emission of 174 g CO2/km (280.0 g/mi).

Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.