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Audi working on new Quattro-centric horizontal design language

If we were to opine that Audi needed a new design language, we certainly wouldn't be the first. Because while most of the vehicles wearing the Four Rings these days look slick enough, they all tend to look rather similar, and perhaps lack a certain amount of character. If the latest rumors are to be believed, Audi is working on just such a design overhaul.
The new design language being developed in the studios at Ingolstadt is said to differ from the current theme in two ways. For one, it's set to be dominated by a more horizontal approach, eschewing the tall vertical grille that dominates the noses of many of Audi's current models in favor of one that stretches more widely across the fascia.
For another, Edmunds projects that the new design language will emphasize the four-wheel-drive setup that has become Audi's hallmark. We understand that to mean more muscular wheel arches, with the rest of the design revolving around that element for an overall look that's more visually planted on the road. We'll have to wait to see how this theme develops, but the rumors at least indicate that Audi is aware of its design issues and is working to address it.

2015 Audi Q3 is ready to woo America's young and upwardly mobile

You can hardly blame Audi for its decision to finally bring its Q3 compact crossover to America, even though it's been on sale in other global markets since 2012. CUVs of all stripes are red hot, and the number of players in the US entry-level premium segment is mushrooming. Rapidly growing Audi simply can't afford to be left out of the discussion in favor of vehicles like the BMW X1, Land Rover Range Rover Evoque, and even small near-luxury entries like the Buick Encore, if only because capturing these customers could result in subsequent sales of more profitable models down the road.
Audi evidently intends to attract these new, younger customers by spoiling them in decidedly unGermanic fashion: by offering lots of standard equipment. Peruse the spec sheet on base models from rivals and you'll see things like manually adjusted faux leather seats, conventional projector headlamps, and little in the way of frills. By comparison, the 2015 Q3 comes with an embarrassment of standard features, including heated and power-articulated leather seats, panoramic moonroof, Xenon headlamps with LED accents and keyless start.
First impressions of the four-cylinder, 200-horsepower Q3 revealed here at the Detroit Auto Show are very positive, with a rakish (if overly familiar) shape and a fair amount of utility with up to 48.2 cubic feet of storage with the rear seats folded. If Audi can price the Q3 similarly to the entry-level BMW X1 sDrive28i ($31,825 delivered) when it arrives this fall, we think it'll sell like hotcakes - just like its Q5 big brother.

Audi's lunar rover is nearly ready for the moon

Last year, Audi announced it was working on a lunar rover with a group called the Part-Time Scientists. Now the company says the design of its Lunar Quattro is complete, and all that's left is final testing before it's ready to head for the moon. Since Audi and its 16 engineers became involved with the project, the rover has actually increased in size, as have its tires. The company says this is for added stability. Despite the added size, the rover is now lighter, bringing it down from 38 to 30 kilograms (what we'd call 66 pounds). Otherwise, the rover is generally the same as it was last year. All four wheels are still powered by electricity, so Audi touts it as being both a Quattro and an E-tron vehicle. Cute. The rover will undergo final testing in the Middle East where it will run through simulations of the mission. For those unfamiliar, the mission parameters were set by Google for the Google Lunar XPRIZE. The prize is worth $30 million and will go to the first team to land a privately funded lander and rover on the moon, drive the rover 500 meters, and send back photos. If the mission is successful, we should get some great 3D and 360-degree shots of the lunar rover left behind by the Apollo 17 mission in 1972, since the proposed landing site is nearby. The Part-Time Scientists team that Audi partnered with has also booked a launch for its ALINA lunar lander, which will carry a pair of the Lunar Quattro rovers to the moon's surface. The launch was scheduled with Spaceflight Industries and is set for the end of 2017. Spaceflight Industries has managed 11 rocket launches with different companies and rockets between 2013 and 2015, and will also launch a probe from Israeli XPRIZE competitor SpaceIL sometime next year on a SpaceX Falcon 9 rocket. Related Video: